Skill Claude CodeCodex
Track actual spend against monthly budget targets to identify pacing issues before month-end.
Skill Claude CodeCodex
Track actual spend against monthly budget targets to identify pacing issues before month-end.
Skill Claude CodeCodex
Reallocate budget from low-performing campaigns to high-performing campaigns to maximize overall account ROI.
Skill Claude CodeCodex
Assess whether campaigns grouped under portfolio bidding strategies are appropriately matched for optimal performance.
Skill Claude CodeCodex
Verify that no campaigns are still using deprecated Enhanced CPC (ECPC) bidding and plan migration to modern strategies.
Skill Claude CodeCodex
Audit device, location, schedule, and audience bid modifiers to ensure they are optimized and not conflicting with Smart Bidding.
Skill Claude CodeCodex
Configure alert thresholds for budget pacing issues and identify campaigns that need monitoring rules.
Skill Claude CodeCodex
Evaluate whether shared budgets are being used appropriately and not causing budget allocation issues.
Skill Claude CodeCodex
Use bid simulators to model the impact of Target CPA or Target ROAS changes before implementing them.
Skill Claude CodeCodex
Verify that conversion values reflect actual business value (revenue, profit margin, LTV) to enable Smart Bidding to optimize for profit, not just conversion volume.
Skill Claude CodeCodex
Verify that campaigns use the correct location targeting method ("Presence" vs "Presence or Interest") based on business type.
Skill Claude CodeCodex
Analyze conversion performance by geographic location and recommend bid adjustments to optimize spend allocation across high and low performing areas.