skill-052-conversion-value-based-bidding

skill-052-conversion-value-based-bidding is a skill for Claude Code, Codex from TrueClicks/claude-plugins. It costs 43 tokens per session (707 once invoked), scanned A, original, MIT.

A review process for checking whether advertising conversion values represent real business value, such as revenue, profit margin, or customer lifetime value. Smart Bidding is Google's automated system for adjusting bids toward a chosen goal.

In plain words
What is it for?
It is for reviewing Google Ads conversion settings and recent campaign data, checking how conversion values are assigned, and finding opportunities to optimize toward business value.
Why use it?
If every conversion is valued only by its count or revenue, automated bidding may favor sales that bring little profit. The review identifies whether the values support profit-focused bidding.

Skill for Claude CodeCodex

Part of the google-ads plugin — 52 skills, 4 commands shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/trueclicks/claude-plugins/skill-052-conversion-value-based-bidding
Any agent
npx skills add TrueClicks/claude-plugins --skill skill-052-conversion-value-based-bidding
Clone the repo
git clone --depth 1 https://github.com/TrueClicks/claude-plugins

Made for: Claude Code, Codex.

Or install google-ads, the plugin that ships this one along with the rest of its 52 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-052-conversion-value-based-bidding

README.md
[![agentmods](https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-052-conversion-value-based-bidding.svg)](https://agentmods.dev/skills/trueclicks/claude-plugins/skill-052-conversion-value-based-bidding)
Your own site
<a href="https://agentmods.dev/skills/trueclicks/claude-plugins/skill-052-conversion-value-based-bidding"><img src="https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-052-conversion-value-based-bidding.svg" alt="Measured on agentmods" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 707 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00043 $0.00707
Opus 5 $0.00022 $0.00353
Sonnet 5 $0.00009 $0.00141
Haiku 4.5 $0.00004 $0.00071

Measured 5d ago against content hash 195619dcc8bf, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

skill-052-conversion-value-based-bidding scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/google-ads/skills/skill-052-conversion-value-based-bidding/SKILL.md · 85 lines

How it starts

The opening of the file, as written. The whole thing — 85 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill 052: Conversion Value-Based Bidding Assessment

Purpose

Without accurate conversion values, tROAS bidding optimizes for revenue regardless of margin, potentially prioritizing low-profit conversions. This skill verifies that conversion values reflect actual business value (revenue, profit margin, LTV) and identifies opportunities for value-based optimization.

Data Requirements

Data Source: Standard

Standard Data:

  • data/account/conversion_actions.md - Conversion action settings, default values
  • data/account/account_summary.md - Account-level conversion settings
  • data/performance/campaigns/*/campaign_metrics_30_days.md - Conversion values

Reference GAQL:

SELECT
  conversion_action.id,
  conversion_action.name,
  conversion_action.category,
  conversion_action.type,
  conversion_action.value_settings.default_value,
  conversion_action.value_settings.always_use_default_value,
  conversion_action.counting_type,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'

Use /google-ads:get-custom for detailed value settings.

Analysis Steps

  1. Inventory conversion actions: List all conversions with value sources (dynamic, static, default) and counting type.

  2. Assess value accuracy: Compare reported values to actual business data, check for static values that should be dynamic, identify conversions missing value data.

  3. Evaluate value types: Transaction revenue vs profit margin, lead value based on close rate x LTV, micro-conversion value estimation.

  4. Check Smart Bidding alignment: tROAS campaigns with value accuracy, Max Conversion Value campaigns, portfolio strategies using values.

  5. Identify optimization opportunities: Profit-based value implementation, LTV-based lead valuation, product margin differentiation.

Thresholds

Condition Severity
Lead conversion with $0 value Critical
E-commerce without dynamic values Critical
tROAS campaign with static values High
Revenue vs profit variance >20% Warning
Lead value not reflecting LTV Warning
Conversion value variance >10% from actuals Info

Read the full file on GitHub · 85 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 85 lines · 43 tokens per session scan A 195619dcc8bf

Subscribe to this mod's changes

skill-052-conversion-value-based-bidding is a skill published in the GitHub repository TrueClicks/claude-plugins (2 stars, last pushed 2mo ago), licensed MIT. It adds 43 tokens to every session and 707 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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