Skill Claude CodeCodex
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Skill Claude CodeCodex
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Skill Claude CodeCodex
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Skill Claude CodeCodex
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Skill Claude CodeCodex
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Skill Claude CodeCodex
Segment and analyze Search Partners performance separately from Google Search.
Skill Claude CodeCodex
Check whether Search campaigns have inadvertently opted into the Google Display Network.
Skill Claude CodeCodex
Audit all campaign-level settings including location targeting method, start/end dates, and network settings.
Skill Claude CodeCodex
Verify that campaigns, ad groups, keywords, and ads are properly labeled for segmentation, reporting, and automated rule targeting.
Skill Claude CodeCodex
Review account-level settings including auto-tagging, conversion tracking defaults, auto-applied recommendations opt-ins, and linked accounts.
Skill Claude CodeCodex
Ensure campaign priorities (especially for Shopping) are correctly configured and that experiments/drafts are properly structured.
Skill Claude CodeCodex
Evaluate whether the account leverages Google's 2025 recommended campaign trio: Performance Max + Demand Gen + AI Max for Search.
Skill Claude CodeCodex
Analyze the distribution of broad, phrase, and exact match keywords across the account and compare performance by match type.
Skill Claude CodeCodex
Review search term reports to identify high-performing queries that are not yet added as keywords, representing opportunities for better control and optimization.
Skill Claude CodeCodex
Identify irrelevant, wasteful, or poor-performing search queries that should be added as negative keywords to prevent future spend waste.
Skill Claude CodeCodex
Analyze 1-word, 2-word, and 3-word combinations (n-grams) within search terms to identify systemic patterns of waste or opportunity.
Skill Claude CodeCodex
Verify that shared negative keyword lists exist and adequately cover common waste categories to prevent irrelevant traffic.
Skill Claude CodeCodex
Identify negative keywords that are blocking or could block desired active keywords, causing ads not to show for intended queries.
Skill Claude CodeCodex
Find duplicate keywords across ad groups and campaigns, considering match type and Quality Score to determine which instances to consolidate.
Skill Claude CodeCodex
Detect when multiple keywords within the account compete for the same search queries, leading to internal auction competition and suboptimal ad serving.
Skill Claude CodeCodex
Identify keywords that exceed cost thresholds without generating conversions, representing candidates for pausing or removal to improve account efficiency.
Skill Claude CodeCodex
Verify that broad match keywords are paired with Smart Bidding strategies.
Skill Claude CodeCodex
Review search queries triggered by broad and phrase match keywords to identify irrelevant matches and negative keyword opportunities.
Skill Claude CodeCodex
Evaluate whether keyword search intent matches campaign goals and landing page content.
Skill Claude CodeCodex
Verify that RSAs have 10-15 unique headlines for optimal ad strength and combination testing.