skill-001-campaign-type-separation

Skill 001: Campaign Type Separation

Purpose

Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals. Mixing network types prevents accurate performance analysis and dilutes bidding signals.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/campaign.md - Campaign settings including type, network settings

Reference GAQL:

SELECT
  campaign.id,
  campaign.name,
  campaign.advertising_channel_type,
  campaign.advertising_channel_sub_type,
  campaign.network_settings.target_google_search,
  campaign.network_settings.target_search_network,
  campaign.network_settings.target_content_network,
  campaign.status
FROM campaign
WHERE campaign.status != 'REMOVED'

Use /google-ads:get-custom if you need additional fields or different filters.

Analysis Steps

1. Load all campaign files:

   • Read each campaign.md file from data/account/campaigns/*/
   • Extract: Campaign Name, Type, Network Settings, Status

2. Classify campaigns by type:

   • SEARCH: Standard Search campaigns
   • DISPLAY: Display Network campaigns
   • SHOPPING: Standard Shopping campaigns
   • VIDEO: YouTube/Video campaigns
   • PERFORMANCE_MAX: PMax campaigns
   • DISCOVERY/DEMAND_GEN: Discovery/Demand Gen campaigns

3. Check for network mixing issues:

   • Search campaigns with Display Network enabled (target_content_network = true)
   • Search campaigns with Search Partners enabled (may dilute signals)
   • Unclear or hybrid campaign configurations

4. Identify naming inconsistencies:

   • Campaign names that don't reflect their actual type
   • Mixed signals in naming vs configuration

Thresholds

Condition	Severity
Search campaign with Display Network enabled	Critical
Search campaign with Search Partners enabled	Warning
Campaign name doesn't match actual type	Info

Output

Use Short format by default. Use Detailed if user requests comprehensive analysis.