skill-024-keyword-intent-alignment

skill-024-keyword-intent-alignment is a skill for Claude Code from TrueClicks/claude-plugins. It costs 23 tokens per session (708 once invoked), scanned A, original, MIT.

A review guide for checking whether Google Ads keywords match the purpose of a campaign and its landing pages. Search intent means what a person is trying to do when they search, such as learn, compare, or buy.

In plain words
What is it for?
Use it to assess keyword intent, search terms, ad destinations, bidding goals, clicks, costs, and conversions.
Why use it?
It helps reveal keywords that attract the wrong kind of visitor or spend money without supporting the campaign goal. It also highlights possible landing-page problems for promising searches.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the google-ads plugin — 52 skills, 4 commands shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/trueclicks/claude-plugins/skill-024-keyword-intent-alignment
Any agent
npx skills add TrueClicks/claude-plugins --skill skill-024-keyword-intent-alignment
Clone the repo
git clone --depth 1 https://github.com/TrueClicks/claude-plugins

Made for: Claude Code.

Or install google-ads, the plugin that ships this one along with the rest of its 52 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-024-keyword-intent-alignment

README.md
[![agentmods](https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-024-keyword-intent-alignment.svg)](https://agentmods.dev/skills/trueclicks/claude-plugins/skill-024-keyword-intent-alignment)
Your own site
<a href="https://agentmods.dev/skills/trueclicks/claude-plugins/skill-024-keyword-intent-alignment"><img src="https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-024-keyword-intent-alignment.svg" alt="Measured on agentmods" height="20"></a>
Per session 23 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 708 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00023 $0.00708
Opus 5 $0.00012 $0.00354
Sonnet 5 $0.00005 $0.00142
Haiku 4.5 $0.00002 $0.00071

Measured 6d ago against content hash b6876660b338, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

skill-024-keyword-intent-alignment scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/google-ads/skills/skill-024-keyword-intent-alignment/SKILL.md · 83 lines

How it starts

The opening of the file, as written. The whole thing — 83 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill 024: Keyword Intent Alignment Assessment

Purpose

Ensure keywords target users at the right funnel stage for campaign goals. Informational keywords in conversion campaigns drain budget, while transactional keywords with 0 conversions indicate landing page issues. Intent misalignment is a major source of wasted ad spend.

Data Requirements

Data Source: Standard

Standard Data:

  • data/account/campaigns/*/*/keywords.md - Keywords to analyze
  • data/performance/campaigns/*/*/keywords_metrics_30_days.md - Performance metrics
  • data/performance/campaigns/*/*/search_terms_metrics_30_days.md - Actual queries revealing intent
  • data/account/campaigns/*/*/ads.md - Final URLs for landing page context
  • data/account/campaigns/*/campaign.md - Campaign goals/bidding

Reference GAQL:

SELECT
  campaign.name,
  campaign.bidding_strategy_type,
  ad_group.name,
  ad_group_criterion.keyword.text,
  ad_group_criterion.keyword.match_type,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions,
  metrics.cost_micros
FROM keyword_view
WHERE ad_group_criterion.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS

Use /google-ads:get-custom for conversion rate analysis or landing page URL extraction.

Analysis Steps

  1. Classify keyword intent: Transactional (buy, purchase, pricing), Navigational (brand, login), Informational (how to, what is), Commercial Investigation (vs, compare, review)
  2. Map intent to campaign goals: Match keyword intent against campaign objective (conversions, leads, awareness)
  3. Analyze performance by intent: Compare CTR, conversion rate, CPA across intent types
  4. Check landing page alignment: Verify Final URLs match keyword intent (info keywords to guides, transactional to product pages)
  5. Flag misalignments: Informational in conversion campaigns, transactional with 0 conversions

Thresholds

Condition Severity
Informational keyword in conversion campaign, CPA > 3x target Critical
Informational keywords > 30% of conversion campaign Critical
Transactional keyword, 50+ clicks, 0 conversions Warning
Commercial investigation keyword to generic page Info

Read the full file on GitHub · 83 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 83 lines · 23 tokens per session scan A b6876660b338

Subscribe to this mod's changes

skill-024-keyword-intent-alignment is a skill published in the GitHub repository TrueClicks/claude-plugins (2 stars, last pushed 2mo ago), licensed MIT. It adds 23 tokens to every session and 708 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

local-ai-agents

Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…

microsoft/ai-agents-for-beginners · 200 tokens

next-cache-components-adoption

Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…

vercel/next.js · 95 tokens

chat-pet-sprite-creation

Use when creating or changing VS Code chat pet sprite art, sprite sheets, state animations, eye treatments, Stable/Insiders variants, or pet transitions under src/vs/workbench/contrib/chat/browser/widget/media/chatPet.

microsoft/vscode · 53 tokens

cpu-profile-analysis

Analyze V8/Chrome CPU profiles (.cpuprofile) and DevTools trace files (Trace-.json). Use when: profiling performance, investigating slow functions, comparing code paths, finding bottlenecks, analyzing timeToRequest, understanding call trees from sampling profiler data, analyzing layout/paint/rendering, investigating…

microsoft/vscode · 71 tokens

insight-error-page

Write or audit an insight-kind error page for the Next.js dev overlay. Use when creating a new errors/ .mdx page, auditing an existing one, or checking that a page matches the framework fix cards. Covers page structure, title alignment, FixCard cards with Copy prompt button, code snippets, terminology verification…

vercel/next.js · 83 tokens