skill-008-label-organizational-structure

Skill 008: Label and Organizational Structure Review

Purpose

Verify that campaigns, ad groups, keywords, and ads are properly labeled for segmentation, reporting, and automated rule targeting. Labels enable powerful automation and reporting but only if consistently applied.

Data Requirements

Data Source: Custom GAQL Required

Standard export may not include label details. Custom GAQL required for label inventory and application.

GAQL Query (label inventory):

SELECT
  label.id,
  label.name,
  label.status
FROM label
WHERE label.status = 'ENABLED'

GAQL Query (campaign labels):

SELECT
  campaign.id,
  campaign.name,
  campaign.labels
FROM campaign
WHERE campaign.status != 'REMOVED'

Run via /google-ads:get-custom with query names label_inventory and campaign_labels.

Analysis Steps

1. Inventory all labels: List all account labels; categorize by purpose (Performance tier, Product, Region, Test, Status)
2. Check label coverage: Calculate % of campaigns and ad groups with labels applied
3. Assess consistency: Check for duplicates ("Priority" vs "priority"), orphaned labels (not applied anywhere)
4. Evaluate taxonomy: Are labels organized by clear categories? Do they support reporting and automation?
5. Identify gaps: High-spend entities without labels, new campaigns not labeled

Thresholds

Condition	Severity
No labeling system in place (0 labels)	Critical
Duplicate/similar labels exist	Warning
Campaign label coverage < 50%	Warning
Orphaned labels exist	Info
Ad group label coverage < 30%	Info

Output

Use Short format by default. Use Detailed if user requests comprehensive analysis.

Short:

## Label Structure Audit
**Account:** [Name] | **Labels:** [X] | **Campaign Coverage:** [Y]%

### Critical ([Count])
- **No labeling system**: 0 labels found → Implement label taxonomy

### Warnings ([Count])
- **Duplicate labels**: "[Label1]" and "[Label2]" → Consolidate
- **Low coverage**: [X] campaigns unlabeled → Apply appropriate labels

### Recommendations
1. Consolidate duplicate labels
2. Label remaining [X] campaigns
3. Delete [X] orphaned labels