skill-011-power-pack-assessment

Skill 011: Google "Power Pack" Structure Assessment

Purpose

Evaluate whether the account leverages Google's 2025 recommended campaign trio: Performance Max + Demand Gen + AI Max for Search. This structure represents Google's latest AI-driven architecture guidance for full-funnel coverage.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/campaign.md - All campaign types and settings
• data/performance/campaigns/*/campaign_metrics_30_days.md - Campaign performance

Reference GAQL:

SELECT
  campaign.id,
  campaign.name,
  campaign.status,
  campaign.advertising_channel_type,
  campaign.advertising_channel_sub_type,
  campaign.bidding_strategy_type,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions,
  metrics.conversions_value
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS

Use /google-ads:get-custom if you need additional campaign type details or different date ranges.

Analysis Steps

1. Inventory campaign types: Categorize all campaigns (Performance Max, Search, Demand Gen, Display, Shopping, Video)
2. Check Power Pack presence: Has PMax? Has Demand Gen? Has AI Max for Search features?
3. Analyze campaign balance: Calculate % of spend and conversions per campaign type; identify over-reliance
4. Check for PMax conflicts: Is PMax capturing brand traffic? Competing with standard Shopping?
5. Evaluate AI adoption: Smart Bidding rate, RSA adoption, automated targeting features

Thresholds

Condition	Severity
No Performance Max campaigns	Warning
PMax > 70% of spend (over-reliance)	Warning
Manual bidding used	Warning
No Demand Gen campaigns	Info
Standard Shopping alongside PMax (potential overlap)	Info

Output

Use Short format by default. Use Detailed if user requests comprehensive analysis.

Short:

## Power Pack Assessment
**Account:** [Name] | **Campaign Types:** [X] | **AI Adoption:** [Y]%

### Critical ([Count])
- (None expected - Power Pack issues are typically Warnings)

### Warnings ([Count])
- **No Performance Max**: Missing full-funnel automation → Create PMax campaign
- **PMax over-reliance**: [X]% of spend → Diversify campaign types
- **Manual bidding**: [X] campaigns → Migrate to Smart Bidding

### Recommendations
1. Implement Power Pack structure: PMax (45-55%) + AI Max Search (30-40%) + Demand Gen (10-15%)
2. Enable AI Max on [X] Search campaigns
3. Create Demand Gen campaign for upper-funnel coverage