skill-045-budget-allocation-optimization

skill-045-budget-allocation-optimization is a skill for Claude Code, Codex from TrueClicks/claude-plugins. It costs 26 tokens per session (736 once invoked), scanned A, original, MIT.

A procedure for moving advertising budget from campaigns performing poorly to campaigns performing better, while keeping the total budget fixed. It uses recent campaign metrics such as cost, conversions, and revenue value.

In plain words
What is it for?
Use it to compare campaign CPA, ROAS, conversion rate, and budget use, then prepare budget reallocation recommendations from Google Ads data.
Why use it?
It helps identify where budget is being wasted and where additional budget may produce better results.

Skill for Claude CodeCodex

Part of the google-ads plugin — 52 skills, 4 commands shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/trueclicks/claude-plugins/skill-045-budget-allocation-optimization
Any agent
npx skills add TrueClicks/claude-plugins --skill skill-045-budget-allocation-optimization
Clone the repo
git clone --depth 1 https://github.com/TrueClicks/claude-plugins

Made for: Claude Code, Codex.

Or install google-ads, the plugin that ships this one along with the rest of its 52 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-045-budget-allocation-optimization

README.md
[![agentmods](https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-045-budget-allocation-optimization.svg)](https://agentmods.dev/skills/trueclicks/claude-plugins/skill-045-budget-allocation-optimization)
Your own site
<a href="https://agentmods.dev/skills/trueclicks/claude-plugins/skill-045-budget-allocation-optimization"><img src="https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-045-budget-allocation-optimization.svg" alt="Measured on agentmods" height="20"></a>
Per session 26 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 736 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00026 $0.00736
Opus 5 $0.00013 $0.00368
Sonnet 5 $0.00005 $0.00147
Haiku 4.5 $0.00003 $0.00074

Measured 4d ago against content hash 0b0bd2f9bc6e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

skill-045-budget-allocation-optimization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/google-ads/skills/skill-045-budget-allocation-optimization/SKILL.md · 86 lines

How it starts

The opening of the file, as written. The whole thing — 86 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill 045: Budget Allocation Optimization

Purpose

Not all campaigns deliver equal value. This skill analyzes campaign efficiency, identifies budget misallocations, and provides data-driven reallocation recommendations to maximize conversions and revenue within a fixed overall budget.

Data Requirements

Data Source: Custom GAQL Required

The standard export lacks impression share metrics needed to identify scale opportunities.

Standard Data:

  • data/account/campaigns/*/campaign.md - Current budgets, bidding strategies
  • data/performance/campaigns/*/campaign_metrics_30_days.md - All performance metrics

GAQL Query:

SELECT
  campaign.id,
  campaign.name,
  campaign_budget.amount_micros,
  metrics.cost_micros,
  metrics.conversions,
  metrics.conversions_value,
  metrics.clicks,
  metrics.impressions,
  metrics.search_budget_lost_impression_share,
  campaign.status
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS

Run via /google-ads:get-custom with query name budget_allocation.

Analysis Steps

  1. Calculate performance metrics: CPA, ROAS, Conversion Rate, Budget Utilization per campaign.

  2. Rank campaigns by efficiency: For CPA-focused: rank by CPA (lowest = best). For ROAS-focused: rank by ROAS (highest = best). Weight by conversion volume.

  3. Identify budget misallocations: Underfunded = top efficiency quartile + budget-limited. Overfunded = bottom quartile + not budget-limited.

  4. Calculate reallocation scenarios: Conservative (10-15%), Moderate (20-30%), Aggressive (40-50%).

  5. Project impact: Estimate additional conversions from increased budgets, lost conversions from decreased, net change, blended CPA/ROAS.

Thresholds

Condition Severity
Top 25% efficiency + budget limited Critical
>30% of budget in bottom 25% efficiency Critical
Bottom 25% efficiency + >$1000 spend High
Campaign CPA >2x account average High
ROAS <50% of account average High
Budget utilization <60% + poor metrics High

Read the full file on GitHub · 86 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 86 lines · 26 tokens per session scan A 0b0bd2f9bc6e

Subscribe to this mod's changes

skill-045-budget-allocation-optimization is a skill published in the GitHub repository TrueClicks/claude-plugins (2 stars, last pushed 2mo ago), licensed MIT. It adds 26 tokens to every session and 736 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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