Adaptive end-to-end GTM pipeline (classifies archetype/stage, positioning, offer, leads, content, channels, email, KPIs), with GTM Readiness Score and adversarial review. Produces gtm-plan.md. If you don't know where to start, use /gtm-buddy first.
Knowledge base from "AEMA — Advanced Email Marketing Automation" by Alessandro Frangioni (ROADS®) and contributors. Use it to design email marketing automation strategies: customer journey, triggers, RFM segmentation, workflows, welcome/drip/abandoned cart/winback, deliverability, GDPR, A/B testing, AI and advertising…
Knowledge base from "Productize Yourself — How Jack Butcher Built His $1M/Year Online Business" (AppSumo × Jack Butcher / Visualize Value). Use when applying Jack Butcher's frameworks for productizing a service, escaping the time trap, the 3-step method (reps → processes → scale), building an audience, the Brand…
Knowledge base from "Competing Against Luck: The Story of Innovation and Customer Choice" by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan. Use when applying Jobs Theory / Jobs to Be Done for innovation, customer research, product strategy, the Forces of Progress, the job spec, purpose brands…
Knowledge base from "Doing Content Right" by Steph Smith. Use when applying her frameworks for building a blog/newsletter, niche & positioning (Personal Monopoly), distribution channels, SEO, content monetization, or audience growth — studying the book or referencing its concepts.
Knowledge base from "The SUCKS Framework — How to write well for the internet" by Kieran Drew. Use when applying Drew's copywriting frameworks for online writing, persuasion, content, emails, sales pages — Specific, Useful/Unique/Undeniable, Clear/Curious/Conversational, Kept simple, Structured — studying the book or…
Knowledge base from "$100M Leads: How to Get Strangers To Want To Buy Your Stuff" by Alex Hormozi. Use when applying Hormozi's frameworks for lead generation, the Core Four (warm/cold outreach, content, paid ads), lead magnets, Client-Financed Acquisition, referrals, affiliates, and scaling advertising — studying the…
Knowledge base from "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi. Use when applying Hormozi's frameworks for crafting Grand Slam Offers, the Value Equation, premium pricing, market selection (Starving Crowd), scarcity/urgency/bonuses/guarantees, and offer naming — studying…
Knowledge base from "Instagram Performance Marketing: The Programmatic Guide to Conversion Marketing" by Robert Thomas. Use when applying his frameworks for Meta/Facebook/Instagram conversion ads — campaign objectives, audience & lookalike targeting, GEO/CPM reduction, ad creative, accelerated ad spend, retargeting…
Knowledge base on SEO/GEO 2026 (trilogy 'SEO 2026 — Lo Stato dell'Arte', 'GEO 2026 — Generative Engine Optimization', 'SOTA 2026 Executive'). Use it to apply frameworks on Google technical SEO, Core Web Vitals, E-E-A-T, schema.org, AI Overviews, LLM optimization (ChatGPT/Claude/Gemini/Perplexity), GEO distribution…