doing-content-right

doing-content-right is a skill for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 56 tokens per session (2,017 once invoked), scanned A, original, MIT.

A reference guide to Steph Smith’s book on building a blog or newsletter business. It covers choosing a focused niche, positioning, distribution, search visibility, monetization, and audience growth.

In plain words
What is it for?
Use it when planning a blog or newsletter, selecting a niche, choosing distribution channels, improving search reach, growing an audience, or exploring monetization.
Why use it?
It organizes content work around helping people find and value what you publish, rather than simply producing more articles or emails. It also flags that some tool and search advice may be dated.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it when planning a blog or newsletter, selecting a niche, choosing distribution channels, improving search reach, growing an audience, or exploring monetization.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/uppifyagency/bettercallclaudegrowth/doing-content-right
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add uppifyagency/bettercallclaudegrowth --skill doing-content-right
Clone the repo
git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for doing-content-right

README.md
[![agentmods](https://agentmods.dev/badge/skills/uppifyagency/bettercallclaudegrowth/doing-content-right/github.svg)](https://agentmods.dev/skills/uppifyagency/bettercallclaudegrowth/doing-content-right)
Your own site
<a href="https://agentmods.dev/skills/uppifyagency/bettercallclaudegrowth/doing-content-right"><img src="https://agentmods.dev/badge/skills/uppifyagency/bettercallclaudegrowth/doing-content-right/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for doing-content-right

Your own site · 80×15
<a href="https://agentmods.dev/skills/uppifyagency/bettercallclaudegrowth/doing-content-right"><img src="https://agentmods.dev/badge/skills/uppifyagency/bettercallclaudegrowth/doing-content-right.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,017 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00056 $0.02017
Opus 5 $0.00028 $0.01009
Sonnet 5 $0.00011 $0.00403
Haiku 4.5 $0.00006 $0.00202

Measured 9d ago against content hash befbe74a91ba, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

doing-content-right scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/skills/doing-content-right/SKILL.md · 113 lines

How it starts

The opening of the file, as written. The whole thing — 113 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Doing Content Right

Author: Steph Smith | Pages: ~284 | Chapters: 6 | Generated: 2026-06-04

A practitioner's system for building a content business (blog + newsletter) from zero: find a defensible niche, build your home, distribute, win search, and monetize — without the common traps.

How to Use This Skill

  • Without arguments — load the core frameworks below for reference.
  • With a topic — ask about SEO, pricing, distribution, niche, affiliates; I find and read the relevant chapter.
  • With a chapter — ask for ch04; I load that specific chapter file.
  • Browse — ask "what chapters do you have?" for the full index.

When you ask about a topic not in Core Frameworks below, I read the relevant chapter file before answering. Never invent metrics — the book's figures are 2020-era; flag when something may be dated (e.g. specific tools, search tactics).


Core Frameworks & Mental Models

The thesis: Your goal isn't "write articles" or "send emails" — it's to create things people love and find value in. A content business runs on the same mechanics as a startup.

Find your wedge (Ch 1)

  • Personal Monopoly — build around a skill/experience/understanding only you (or very few) can deliver. It's your strongest moat. Find it at your Idea Ikigai: the intersection of interesting + doesn't yet exist + your unique exposure.
  • Saturation reframe — a niche isn't "too crowded" by headcount; what matters is your likelihood to out-innovate it. Room always exists for the new (if relevant) or the old (if even 1% better) — read against the Diffusion of Innovation curve (start a new curve inside a niche).
  • "What for who" one-liner — one sentence = biggest pain solved + your differentiator + core audience. If you can't write it, don't publish yet.
  • Niche = targeted, not small. Start specific, expand later (shrinking is harder). Validate with search volume + existing communities + market direction.
  • Infinite leverage, but 0 × audience = 0 — great writing scales globally only if it has a distribution vector built in.

Read the full file on GitHub · 113 lines

Files

What ships with it

9 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 113 lines · 56 tokens per session scan A befbe74a91ba

Subscribe to this mod's changes

doing-content-right is a skill published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 56 tokens to every session and 2,017 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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