seo-2026-sota

seo-2026-sota is a skill for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 115 tokens per session (2,909 once invoked), scanned A, original, MIT.

A reference guide to search engine optimization (SEO) and generative engine optimization (GEO) in 2026. SEO helps websites appear in search results, while GEO focuses on making information readable and citable by AI systems.

In plain words
What is it for?
Use it to look up frameworks for Google SEO, Core Web Vitals, E-E-A-T, schema.org, IndexNow, AI Overviews, and visibility in ChatGPT, Claude, Gemini, or Perplexity.
Why use it?
It provides a structured way to handle traditional search visibility and AI-generated search answers as related but separate efforts. It also points to the relevant guidance for topics such as page speed, structured data, and AI Overviews.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it to look up frameworks for Google SEO, Core Web Vitals, E-E-A-T, schema.org, IndexNow, AI Overviews, and visibility in ChatGPT, Claude, Gemini, or Perplexity.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add uppifyagency/bettercallclaudegrowth --skill seo-2026-sota
Clone the repo
git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-2026-sota

README.md
[![agentmods](https://agentmods.dev/badge/skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota/github.svg)](https://agentmods.dev/skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota)
Your own site
<a href="https://agentmods.dev/skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota"><img src="https://agentmods.dev/badge/skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-2026-sota

Your own site · 80×15
<a href="https://agentmods.dev/skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota"><img src="https://agentmods.dev/badge/skills/uppifyagency/bettercallclaudegrowth/seo-2026-sota.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 115 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,909 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00115 $0.02909
Opus 5 $0.00057 $0.01455
Sonnet 5 $0.00023 $0.00582
Haiku 4.5 $0.00012 $0.00291

Measured 12d ago against content hash 21516af441e7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

seo-2026-sota scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/skills/seo-2026-sota/SKILL.md · 133 lines

How it starts

The opening of the file, as written. The whole thing — 133 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SEO / GEO 2026 — Lo Stato dell'Arte

Sources: trilogy "SEO 2026 — Lo Stato dell'Arte" + "GEO 2026 — Generative Engine Optimization" + "SOTA 2026 Executive" (fact-checked ed., May 2026) | Chapters: 20 (summary of 121 sub-chapters) | Generated: 2026-06-07

How to use this skill

  • Without arguments — loads the core frameworks below as reference.
  • With a topic — ask about core web vitals, schema, AI Overviews, IndexNow, Reddit GEO, NavBoost: finds and reads the right chapter.
  • With a chapter — ask ch13: loads that file.
  • Browse — ask "what chapters do you have?" for the full index.

When you ask about a topic not covered in the Core Frameworks below, the relevant chapter is read before responding.


Core Frameworks & Mental Models

The central thesis: "SEO doesn't die, it splits in two"

Two parallel programs with partly distinct levers:

  • Classic SEO (Google) — readable site, authority, content for people and crawlers.
  • GEO (generative engines) — readable and citable site by LLMs, which have their own rules and weights.

The real overlap between the two is low (8-12%), not the "63%" of popular narrative. Treat them as distinct disciplines that reinforce each other only in certain segments (unique content, schema, E-E-A-T, proprietary data). See ch04.

The ToFu → BoFu pivot (GEO)

With zero-click (58.5% US, 83% with AIO) and the collapse of organic CTR (−58/−61%), shift budget to the 4 BoFu formats that LLMs read to recommend: vertical listicles, "X vs Y" comparisons, choice guides with a matrix, "alternatives to [competitor]" pages. See ch01.

Heading-as-question + atomic answer

H2/H3 = real question; first sentence below = standalone answer 1-2 lines (≤100 chars for Gemini); detail below. This is the pattern that AIO and LLMs extract as a citation. Works for both SEO and GEO. See ch02, ch13.

Trust transfer

A recommendation from an LLM is processed as editorial advice, not advertising. Appearing as the top choice in an AI response is more like being cited by the NYT than buying a Google Ad: you don't pay the engine for it, you pay in editorial work. See ch01.

Read the full file on GitHub · 133 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 133 lines · 115 tokens per session scan A 21516af441e7

Subscribe to this mod's changes

seo-2026-sota is a skill published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 115 tokens to every session and 2,909 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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