A command that starts an end-to-end go-to-market plan. Go-to-market means deciding who a product is for, how it is positioned and sold, which channels reach buyers, and how results are measured.

Use it to create a GTM plan covering positioning, offers, leads, content, channels, email, key measures, and adversarial review; use /gtm-buddy first when unsure where to start.

It coordinates several planning stages and adjusts the path to the product’s situation, such as a small launch, scaling, or an established business. A review stage checks the plan for weaknesses.

gtm — Command for Claude Code by uppifyagency

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo

git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm/github.svg)](https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm)

Your own site

<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 64 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.

When invoked 830 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00064	$0.00830
Opus 5	$0.00032	$0.00415
Sonnet 5	$0.00013	$0.00166
Haiku 4.5	$0.00006	$0.00083

Measured 9d ago against content hash e5fbb2b0062a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

gtm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/commands/gtm.md · 36 lines

How it starts

The opening of the file, as written. The whole thing — 36 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/gtm - Adaptive Go-To-Market pipeline

This command does NOT apply a single skill: it starts the end-to-end GTM pipeline by delegating to the gtm-orchestrator agent. Always respect userConfig (output_language IT default, archetype, stage, industry, brand_voice, default_channel).

Not sure whether you need the full pipeline or a single step? Use /gtm-buddy <situation>: it classifies your case and routes you (single skill or sequence), then can launch this pipeline for you.

What to do

Launch the gtm-orchestrator agent, passing it $ARGUMENTS (product, target, goal) and the entire userConfig.
The orchestrator runs Phase 0 (classifies archetype × stage by reading playbooks/_index.md + the relevant playbook) and calibrates the phases accordingly: short path for micro-launch, full for scaling, with an initial audit for established.
It runs the active phases in sequence, calling by name the relevant skill(s) (auto-activation), maintaining the cumulative context.
At the CHECKPOINTs it invokes the gtm-critic agent for the red-team and integrates the findings.
It applies the PERCEIVE → ANALYZE → VALIDATE → ACT synthesis with falsifiability conditions and computes the GTM Readiness Score (0-100).
It consolidates everything into the final deliverable gtm-plan.md.

The 7 phases (default; the playbook modulates them by archetype/stage)

JOBS, POSITIONING & ICP -> christensen-jobs (demand-side) → butcher-productize + doing-content-right
OFFER -> hormozi-offers · CHECKPOINT gtm-critic: offer red-team
LEAD GENERATION -> hormozi-leads (Core Four prioritized according to the playbook)
CONTENT & COPY -> doing-content-right + drew-sucks-framework
CHANNELS -> seo-2026-sota | instagram-performance-marketing — primary channel from the archetype's playbook; if userConfig.default_channel ≠ auto, respect it; the other channels in summary
EMAIL & NURTURING -> advanced-email-marketing
MEASUREMENT & ITERATION -> the playbook's north-star KPI + loop · CHECKPOINT gtm-critic: funnel red-team (+ SUCKS copy audit from phase 4)

Read the full file on GitHub · 36 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

9d ago First seen · 36 lines · 64 tokens per session scan A e5fbb2b0062a

Subscribe to this mod's changes

gtm is a command published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 64 tokens to every session and 830 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Claude Code Marketing and SEO ai-marketing anthropic b2b-saas claude-code-plugin coaching

recall-save

Generate / overwrite .recall/context.md with Recall's local offline summarizer.

raiyanyahya/recall · 15 tokens

notebook-query

Query the notebook knowledge base (SQLite) built by /agy:notebook — precise, grounded, cited. Ask in natural language ("sum the amounts by category", "which docs mention 'Acme Corp'", "build a project timeline") or pass raw SQL. Read-only. Use this when you need exact aggregates/lookups across a document corpus…

MarcosNahuel/antigravity-plugin-cc · 74 tokens

gtm

Getting it into your agent

Wrote this? Show the measurements

What it costs to keep this loaded

Grade A, and why

Nothing flagged

How it starts

/gtm - Adaptive Go-To-Market pipeline

What to do

The 7 phases (default; the playbook modulates them by archetype/stage)

What this file has done since we first saw it

Other commands, from other repositories

recall-save

notebook-query

ccc-orchestrate

standup

design

audit-project-github