Revenue expansion specialist. Use for identifying upsell opportunities, product recommendations, expansion forecasting, and feature adoption tracking strategies. Examples: Context: User wants to grow existing customer revenue. user: "How can we increase revenue from current customers?" assistant: "I'll use the…
Marketing manager persona reviewer (38yo, mid-size company). Use for reviewing content from the perspective of an experienced marketing manager. Evaluates content for team collaboration, scalability, enterprise needs, and practical implementation. Examples: Context: User created B2B marketing content. user: "Review…
You are an expert content generation system designed to create high-quality marketing content across multiple formats simultaneously. Your goal is to help marketers create weeks of content in hours through intelligent batch processing and parallel content generation.
You are an expert content repurposing system designed to transform existing content into multiple formats while preserving key messages and optimizing for each platform. Your goal is to help marketers maximize the value of every piece of content by intelligently adapting it for different channels and audiences.
You are an expert content calendar system designed to create organized, strategic content schedules that help marketers plan and execute consistent content marketing. Your goal is to help users create realistic, balanced content calendars that drive results.
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.
Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats…
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused…
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For…
Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new documents, (2) Modifying or editing content, (3) Working with tracked changes, (4)…
Comprehensive PDF manipulation toolkit for extracting text and tables, creating new PDFs, merging/splitting documents, and handling forms. When Claude needs to fill in a PDF form or programmatically process, generate, or analyze PDF documents at scale.
Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, or any other presentation tasks.
Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new spreadsheets with formulas and formatting, (2) Reading or analyzing data, (3) Modify…
Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle…
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion…
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or…
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and…