email-marketing

email-marketing is a skill for Claude Code from aitytech/agentkits-marketing. It costs 32 tokens per session (1,525 once invoked), scanned A, original, MIT.

A guide to email campaigns, automated message sequences, audience groups, delivery to inboxes, and measuring results such as opens and clicks.

In plain words
What is it for?
Creating welcome and promotional sequences, re-engaging inactive subscribers, segmenting audiences, testing email content, and improving delivery.
Why use it?
It helps plan email communication and address common problems such as poor delivery, weak engagement, or untargeted messages.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the agentkits-marketing plugin — 28 skills, 6 commands, 21 agents shipped together

Good fit Creating welcome and promotional sequences, re-engaging inactive subscribers, segmenting audiences, testing email content, and improving delivery.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aitytech/agentkits-marketing/email-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add aitytech/agentkits-marketing --skill email-marketing
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing

Made for: Claude Code.

Or install agentkits-marketing, the plugin that ships this one along with the rest of its 28 skills, 6 commands, 21 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/email-marketing/github.svg)](https://agentmods.dev/skills/aitytech/agentkits-marketing/email-marketing)
Your own site
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/email-marketing"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/email-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/email-marketing"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/email-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,525 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.01525
Opus 5 $0.00016 $0.00763
Sonnet 5 $0.00006 $0.00305
Haiku 4.5 $0.00003 $0.00153

Measured 10d ago against content hash e99dab0a32ff, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

email-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/email-marketing/SKILL.md · 191 lines

How it starts

The opening of the file, as written. The whole thing — 191 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Email Marketing

Email campaign strategy, automation, and optimization for engagement and conversion.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.


When to Use This Skill

Apply email expertise when:

  • Creating email sequences and automations
  • Improving deliverability and inbox placement
  • Optimizing open rates and click rates
  • Designing lifecycle email workflows
  • Segmenting audiences for personalization
  • A/B testing email elements

Core Concepts

Email Types & Timing

Type Purpose Timing Frequency
Welcome Onboard new subscribers Immediate (<5 min) Once
Nurture Build trust over time Drip sequence 1-2x/week
Promotional Drive sales/signups Campaign-based 1-4x/month
Transactional Confirm actions Triggered As needed
Re-engagement Win back inactive 30-90 days inactive Once per cycle

Email Performance Benchmarks

Metric Acceptable Good Excellent
Open Rate 15-20% 20-25% 25%+
Click Rate 1-2% 2-5% 5%+
Click-to-Open 10-15% 15-20% 20%+
Unsubscribe <1% <0.5% <0.2%
Bounce Rate <5% <2% <0.5%
Spam Complaint <0.1% <0.05% <0.01%

Email Anatomy

From: [Name] from [Brand] <[email protected]>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)

[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]

[Signature with human touch]

Subject Line Formulas

Formula Example Best For
Question "Still struggling with [pain]?" Engagement
How-to "How to [achieve outcome] in [time]" Education
Curiosity "[X] thing [audience] forget about [topic]" Opens
Social Proof "How [customer] got [result]" Conversion
Urgency "[X] hours left: [offer]" Promotions
Personal "{{first_name}}, quick question" Response

Read the full file on GitHub · 191 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 191 lines · 32 tokens per session scan A e99dab0a32ff

Subscribe to this mod's changes

email-marketing is a skill published in the GitHub repository aitytech/agentkits-marketing (597 stars, last pushed 12d ago), licensed MIT. It adds 32 tokens to every session and 1,525 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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