free-tool-strategy

free-tool-strategy is a skill for Claude Code from aitytech/agentkits-marketing. It costs 93 tokens per session (2,824 once invoked), scanned A, a copy of free-tool-strategy, MIT.

A planning guide for creating a free calculator, generator, or other small online tool to support marketing. This approach, sometimes called engineering as marketing, uses a useful tool to attract visitors, generate leads, improve search visibility, or build awareness.

In plain words
What is it for?
Use it to choose a tool idea, define its audience and goals, judge its connection to the main product, and plan promotion, lead capture, and ongoing upkeep.
Why use it?
It helps decide whether a free tool solves a real audience problem and is worth its development and maintenance cost.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the agentkits-marketing plugin — 28 skills, 6 commands, 21 agents shipped together

Good fit Use it to choose a tool idea, define its audience and goals, judge its connection to the main product, and plan promotion, lead capture, and ongoing upkeep.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aitytech/agentkits-marketing/free-tool-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add aitytech/agentkits-marketing --skill free-tool-strategy
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing

Made for: Claude Code.

Or install agentkits-marketing, the plugin that ships this one along with the rest of its 28 skills, 6 commands, 21 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for free-tool-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/free-tool-strategy/github.svg)](https://agentmods.dev/skills/aitytech/agentkits-marketing/free-tool-strategy)
Your own site
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/free-tool-strategy"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/free-tool-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for free-tool-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/free-tool-strategy"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/free-tool-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,824 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 91% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.02824
Opus 5 $0.00046 $0.01412
Sonnet 5 $0.00019 $0.00565
Haiku 4.5 $0.00009 $0.00282

Measured 9d ago against content hash 75ddfe071e37, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

free-tool-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

91% identical to free-tool-strategy — 30 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/free-tool-strategy/SKILL.md · 607 lines

How it starts

The opening of the file, as written. The whole thing — 607 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

Initial Assessment

Before designing a tool strategy, understand:

  1. Business Context

    • What's the core product/service?
    • Who is the target audience?
    • What problems do they have?
  2. Goals

    • Lead generation primary goal?
    • SEO/traffic acquisition?
    • Brand awareness?
    • Product education?
  3. Resources

    • Technical capacity to build?
    • Ongoing maintenance bandwidth?
    • Budget for promotion?

Core Principles

1. Solve a Real Problem

  • Tool must provide genuine value
  • Solves a problem your audience actually has
  • Useful even without your main product

2. Adjacent to Core Product

  • Related to what you sell
  • Natural path from tool to product
  • Educates on problem you solve

3. Simple and Focused

  • Does one thing well
  • Low friction to use
  • Immediate value

4. Worth the Investment

  • Lead value × expected leads > build cost + maintenance
  • Consider SEO value
  • Consider brand halo effect

Tool Types

Calculators

Best for: Decisions involving numbers, comparisons, estimates

Examples:

  • ROI calculator
  • Savings calculator
  • Cost comparison tool
  • Salary calculator
  • Tax estimator

Why they work:

  • Personalized output
  • High perceived value
  • Share-worthy results
  • Clear problem → solution

Generators

Best for: Creating something useful quickly

Examples:

  • Policy generator
  • Template generator
  • Name/tagline generator
  • Email subject line generator
  • Resume builder

Why they work:

  • Tangible output
  • Saves time
  • Easily shared
  • Repeat usage

Analyzers/Auditors

Best for: Evaluating existing work or assets

Examples:

  • Website grader
  • SEO analyzer
  • Email subject tester
  • Headline analyzer
  • Security checker

Why they work:

  • Curiosity-driven
  • Personalized insights
  • Creates awareness of problems
  • Natural lead to solution

Read the full file on GitHub · 607 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 607 lines · 93 tokens per session scan A 75ddfe071e37

Subscribe to this mod's changes

free-tool-strategy is a skill published in the GitHub repository aitytech/agentkits-marketing (597 stars, last pushed 10d ago), licensed MIT. It adds 93 tokens to every session and 2,824 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 91% identical to free-tool-strategy, differing in 30 lines, and is treated as a copy.

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