Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add aitytech/agentkits-marketing --skill brand-buildinggit clone --depth 1 https://github.com/aitytech/agentkits-marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/aitytech/agentkits-marketing/brand-building)<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/brand-building"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/brand-building.svg" alt="Measured on agentmods" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00033 | $0.01353 |
| Opus 5 | $0.00016 | $0.00677 |
| Sonnet 5 | $0.00007 | $0.00271 |
| Haiku 4.5 | $0.00003 | $0.00135 |
Grade A, and why
brand-building scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Building
Brand strategy, identity, and positioning for differentiated market presence.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply brand expertise when:
- Developing or refreshing brand strategy
- Creating brand guidelines and standards
- Defining brand voice and tone
- Building positioning and messaging frameworks
- Designing brand architecture for multi-product companies
- Ensuring brand consistency across channels
Core Concepts
Brand Foundation Elements
| Element | Definition | Example |
|---|---|---|
| Brand Purpose | Why you exist beyond profit | "To inspire and nurture the human spirit" (Starbucks) |
| Brand Vision | Where you're going | "A computer on every desk" (Microsoft 1980s) |
| Brand Mission | How you'll get there | "Organize the world's information" (Google) |
| Brand Values | What you stand for | Innovation, Integrity, Customer-first |
| Brand Personality | Human traits | Confident, Playful, Trustworthy |
| Brand Voice | How you communicate | Conversational, Expert, Warm |
| Brand Promise | What customers can expect | "15 minutes could save you 15%" (GEICO) |
Positioning Framework
Positioning Statement Template:
For [target audience] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [competitors], we [unique differentiator] because [reason to believe].
Elements of Strong Positioning:
- Target Audience: Specific, not "everyone"
- Frame of Reference: Category you compete in
- Point of Differentiation: Why you're different AND better
- Reason to Believe: Proof points and credentials
Brand Architecture Models
Branded House
- One master brand across all products
- Sub-brands under umbrella
- Example: Google (Maps, Drive, Cloud, etc.)
- Best for: B2B, trust-dependent, related offerings
What ships with it
5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 170 lines · 33 tokens per session scan A 35ec5a8d0a72
brand-building is a skill published in the GitHub repository aitytech/agentkits-marketing (596 stars, last pushed 10d ago), licensed MIT. It adds 33 tokens to every session and 1,353 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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