copywriting

copywriting is a skill for Claude Code, Codex from aitytech/agentkits-marketing. It costs 92 tokens per session (3,140 once invoked), scanned A, a copy of copywriting, MIT.

Guidance for writing or improving marketing text for pages such as homepages, landing pages, pricing pages, and product pages.

In plain words
What is it for?
Use it to develop headlines, calls to action, and page copy based on the audience, problem, offer, evidence, and page context.
Why use it?
It helps turn unclear page messaging into copy that explains the offer and supports a chosen visitor action.

Skill for Claude CodeCodex

Part of the agentkits-marketing plugin — 28 skills, 6 commands, 21 agents shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/aitytech/agentkits-marketing/copywriting
Any agent
npx skills add aitytech/agentkits-marketing --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing

Made for: Claude Code, Codex.

Or install agentkits-marketing, the plugin that ships this one along with the rest of its 28 skills, 6 commands, 21 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/copywriting.svg)](https://agentmods.dev/skills/aitytech/agentkits-marketing/copywriting)
Your own site
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/copywriting"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,140 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 97% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00092 $0.03140
Opus 5 $0.00046 $0.01570
Sonnet 5 $0.00018 $0.00628
Haiku 4.5 $0.00009 $0.00314

Measured 5d ago against content hash 2ce2f0716ab1, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

97% identical to copywriting — 26 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/copywriting/SKILL.md · 482 lines

How it starts

The opening of the file, as written. The whole thing — 482 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

Before Writing

Gather this context (ask if not provided):

1. Page Purpose

  • What type of page is this? (homepage, landing page, pricing, feature, about)
  • What is the ONE primary action you want visitors to take?
  • What's the secondary action (if any)?

2. Audience

  • Who is the ideal customer for this page?
  • What problem are they trying to solve?
  • What have they already tried?
  • What objections or hesitations do they have?
  • What language do they use to describe their problem?

3. Product/Offer

  • What are you selling or offering?
  • What makes it different from alternatives?
  • What's the key transformation or outcome?
  • Any proof points (numbers, testimonials, case studies)?

4. Context

  • Where is traffic coming from? (ads, organic, email)
  • What do visitors already know before arriving?
  • What messaging are they seeing before this page?

Copywriting Principles

Clarity Over Cleverness

  • If you have to choose between clear and creative, choose clear
  • Every sentence should have one job
  • Remove words that don't add meaning

Benefits Over Features

  • Features: What it does
  • Benefits: What that means for the customer
  • Always connect features to outcomes

Specificity Over Vagueness

  • Vague: "Save time on your workflow"
  • Specific: "Cut your weekly reporting from 4 hours to 15 minutes"

Customer Language Over Company Language

  • Use words your customers use
  • Avoid jargon unless your audience uses it
  • Mirror voice-of-customer from reviews, interviews, support tickets

One Idea Per Section

  • Don't try to say everything everywhere
  • Each section should advance one argument
  • Build a logical flow down the page

Writing Style Rules

Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft.

Core Style Principles

Read the full file on GitHub · 482 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 482 lines · 92 tokens per session scan A 2ce2f0716ab1

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository aitytech/agentkits-marketing (596 stars, last pushed 7d ago), licensed MIT. It adds 92 tokens to every session and 3,140 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 97% identical to copywriting, differing in 26 lines, and is treated as a copy.

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