copywriting

copywriting is a skill for Claude Code, Codex from davila7/claude-code-templates. It costs 92 tokens per session (3,006 once invoked), scanned A, original, MIT.

A guide to writing marketing text for websites and product pages. It helps shape headlines, explanations, calls to action, and page messaging around a specific audience and goal.

In plain words
What is it for?
Use it to write or revise homepages, landing pages, pricing pages, feature pages, about pages, and product pages.
Why use it?
It helps turn unclear or unfocused page content into text that explains the offer and guides visitors toward an intended action.

Skill for Claude CodeCodex

About the project

Claude Code Templates is a command-line tool and catalogue for configuring Anthropic’s Claude Code with agents, commands, settings, hooks, integrations, skills, and project templates. Developers use it to browse and install reusable components for their coding workflows. The catalogue includes many of these Claude Code components.

davila7/claude-code-templates · 30,533 stars · on GitHub · aitmpl.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/davila7/claude-code-templates/copywriting
Any agent
npx skills add davila7/claude-code-templates --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/davila7/claude-code-templates

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/davila7/claude-code-templates/copywriting.svg)](https://agentmods.dev/skills/davila7/claude-code-templates/copywriting)
Your own site
<a href="https://agentmods.dev/skills/davila7/claude-code-templates/copywriting"><img src="https://agentmods.dev/badge/skills/davila7/claude-code-templates/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,006 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.03006
Opus 5 $0.00046 $0.01503
Sonnet 5 $0.00018 $0.00601
Haiku 4.5 $0.00009 $0.00301

Measured yesterday against content hash 5b3ea76961e8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

7 near-identical copies found in the catalogue:

cli-tool/components/skills/business-marketing/copywriting/SKILL.md · 456 lines

How it starts

The opening of the file, as written. The whole thing — 456 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

Before Writing

Gather this context (ask if not provided):

1. Page Purpose

  • What type of page is this? (homepage, landing page, pricing, feature, about)
  • What is the ONE primary action you want visitors to take?
  • What's the secondary action (if any)?

2. Audience

  • Who is the ideal customer for this page?
  • What problem are they trying to solve?
  • What have they already tried?
  • What objections or hesitations do they have?
  • What language do they use to describe their problem?

3. Product/Offer

  • What are you selling or offering?
  • What makes it different from alternatives?
  • What's the key transformation or outcome?
  • Any proof points (numbers, testimonials, case studies)?

4. Context

  • Where is traffic coming from? (ads, organic, email)
  • What do visitors already know before arriving?
  • What messaging are they seeing before this page?

Copywriting Principles

Clarity Over Cleverness

  • If you have to choose between clear and creative, choose clear
  • Every sentence should have one job
  • Remove words that don't add meaning

Benefits Over Features

  • Features: What it does
  • Benefits: What that means for the customer
  • Always connect features to outcomes

Specificity Over Vagueness

  • Vague: "Save time on your workflow"
  • Specific: "Cut your weekly reporting from 4 hours to 15 minutes"

Customer Language Over Company Language

  • Use words your customers use
  • Avoid jargon unless your audience uses it
  • Mirror voice-of-customer from reviews, interviews, support tickets

One Idea Per Section

  • Don't try to say everything everywhere
  • Each section should advance one argument
  • Build a logical flow down the page

Writing Style Rules

Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft.

Core Style Principles

Read the full file on GitHub · 456 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 456 lines · 92 tokens per session scan A 5b3ea76961e8

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository davila7/claude-code-templates (30,533 stars, last pushed today), licensed MIT. It adds 92 tokens to every session and 3,006 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.