copywriting

copywriting is a skill for Claude Code, Codex from eddiebelaval/squire. It costs 92 tokens per session (3,114 once invoked), scanned A, a copy of copywriting, MIT.

A writing guide for creating and improving marketing text on websites, such as headlines, product descriptions, and calls to action.

In plain words
What is it for?
Use it to draft or rewrite homepage, landing-page, pricing, product, feature, and about-page copy.
Why use it?
It helps make page copy clear, specific, and focused on what customers gain instead of listing features or using vague language.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to draft or rewrite homepage, landing-page, pricing, product, feature, and…

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/eddiebelaval/squire/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add eddiebelaval/squire --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/eddiebelaval/squire

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/eddiebelaval/squire/copywriting.svg)](https://agentmods.dev/skills/eddiebelaval/squire/copywriting)
Your own site
<a href="https://agentmods.dev/skills/eddiebelaval/squire/copywriting"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,114 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 97% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.03114
Opus 5 $0.00046 $0.01557
Sonnet 5 $0.00018 $0.00623
Haiku 4.5 $0.00009 $0.00311

Measured 3d ago against content hash 615e917962b9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

97% identical to copywriting — 22 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/copywriting/SKILL.md · 476 lines

How it starts

The opening of the file, as written. The whole thing — 476 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Core Workflows

Workflow 1: Primary Action

  1. Analyze the input and context
  2. Validate prerequisites are met
  3. Execute the core operation
  4. Verify the output meets expectations
  5. Report results

Copywriting Principles

Clarity Over Cleverness

  • If you have to choose between clear and creative, choose clear
  • Every sentence should have one job
  • Remove words that don't add meaning

Benefits Over Features

  • Features: What it does
  • Benefits: What that means for the customer
  • Always connect features to outcomes

Specificity Over Vagueness

  • Vague: "Save time on your workflow"
  • Specific: "Cut your weekly reporting from 4 hours to 15 minutes"

Customer Language Over Company Language

  • Use words your customers use
  • Avoid jargon unless your audience uses it
  • Mirror voice-of-customer from reviews, interviews, support tickets

One Idea Per Section

  • Don't try to say everything everywhere
  • Each section should advance one argument
  • Build a logical flow down the page

Writing Style Rules

Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft.

Core Style Principles

  1. Simple over complex — Use everyday words. "Use" instead of "utilize," "help" instead of "facilitate."

  2. Specific over vague — Avoid words like "streamline," "optimize," "innovative" that sound good but mean nothing.

  3. Active over passive — "We generate reports" not "Reports are generated."

  4. Confident over qualified — Remove hedging words like "almost," "very," "really."

  5. Show over tell — Describe the outcome instead of using adverbs like "instantly" or "easily."

  6. Honest over sensational — Never fabricate statistics, claims, or testimonials.

Quick Quality Check

Before finalizing, scan for:

  • Jargon that could confuse outsiders
  • Sentences trying to do too much (max 3 conjunctions)
  • Passive voice constructions
  • Exclamation points (remove them)
  • Marketing buzzwords without substance

Read the full file on GitHub · 476 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 476 lines · 92 tokens per session scan A 615e917962b9

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository eddiebelaval/squire (21 stars, last pushed 21d ago), licensed MIT. It adds 92 tokens to every session and 3,114 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 97% identical to copywriting, differing in 22 lines, and is treated as a copy.

Related

Other skills, from other repositories

CSOC Operations & Playbook Automation

SOC alert triage, incident playbook automation, escalation workflows, shift reporting, and SOC KPI tracking.

Masriyan/Claude-Code-CyberSecurity-Skill · 28 tokens

beevibe-team-mesh-negotiation

Multi-round negotiation protocol — covers both initiator and peer roles. Use when about to call negotiate(), when receiving a intent block as a peer, or when receiving an 'escalated' sentinel from a blocked respondnegotiate. Covers proposal crafting, counter-strategy, deadlock detection, when to accept early…

beevibe-ai/beevibe · 112 tokens

testing-llm

LLM and AI testing patterns — mock responses, evaluation with DeepEval/RAGAS, structured output validation, and agentic test patterns (generator, healer, planner). Use when testing AI features, validating LLM outputs, or building evaluation pipelines.

yonatangross/orchestkit · 55 tokens

design-workflow

Turn a guardian's plain-language automation into a runnable Rome workflow app, in one conversation. Use whenever the guardian wants to build, create, set up, or design an automation or workflow ("every morning summarize my unread emails", "when I save a link, fetch and summarize it", "for each new ticket, look up the…

rome-os/rome · 105 tokens

bmad-dev-story

Execute story implementation following a context filled story spec file. Use when the user says "dev this story [story file]" or "implement the next story in the sprint plan".

LarsCowe/bmalph · 40 tokens

product-app-api

Sparo OS Product App runtime API guidance. Use when writing or reviewing Product App ui.js, worker.js, sourcemanifest.json, permissions, window.app APIs, app.ai, app.backend service actions, storage, fs/shell/net/os/dialog/clipboard calls, runtime events, or Product App runtime debugging.

GCWing/Sparo-OS · 65 tokens