storybrand-messaging-framework

storybrand-messaging-framework is a skill for Claude Code, Codex from simbajigege/book2skills. It costs 41 tokens per session (2,906 once invoked), scanned A, original, MIT.

A messaging method that explains an offer through the customer’s problem, the brand’s guidance, the solution, and a clear next step.

In plain words
What is it for?
For writing or revising homepages, taglines, calls to action, sales pages, fundraising appeals, product descriptions, and pitches.
Why use it?
It helps replace confusing marketing copy with a simple explanation of what is offered and what the reader should do.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit For writing or revising homepages, taglines, calls to action, sales pages, fundraising appeals, product descriptions, and pitches.

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Install with agentmods
npx agentmods add skills/simbajigege/book2skills/storybrand-messaging-framework
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add simbajigege/book2skills --skill storybrand-messaging-framework
Clone the repo
git clone --depth 1 https://github.com/simbajigege/book2skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for storybrand-messaging-framework

README.md
[![agentmods](https://agentmods.dev/badge/skills/simbajigege/book2skills/storybrand-messaging-framework/github.svg)](https://agentmods.dev/skills/simbajigege/book2skills/storybrand-messaging-framework)
Your own site
<a href="https://agentmods.dev/skills/simbajigege/book2skills/storybrand-messaging-framework"><img src="https://agentmods.dev/badge/skills/simbajigege/book2skills/storybrand-messaging-framework/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for storybrand-messaging-framework

Your own site · 80×15
<a href="https://agentmods.dev/skills/simbajigege/book2skills/storybrand-messaging-framework"><img src="https://agentmods.dev/badge/skills/simbajigege/book2skills/storybrand-messaging-framework.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 41 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,906 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00041 $0.02906
Opus 5 $0.00020 $0.01453
Sonnet 5 $0.00008 $0.00581
Haiku 4.5 $0.00004 $0.00291

Measured 12d ago against content hash 0660454a00b2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

storybrand-messaging-framework scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/storybrand-messaging-framework/SKILL.md · 334 lines

How it starts

The opening of the file, as written. The whole thing — 334 lines — stays where its author put it; the contents beside it link to each section on GitHub.

StoryBrand Messaging Framework

Overview

Use this skill to apply Donald Miller's StoryBrand SB7 framework to brand messaging, website copy, fundraising appeals, product positioning, sales pages, and marketing assets. The skill turns a confusing offer into a clear customer-centered story: the customer is the hero, the brand is the guide, the offer solves a real problem, and the next action is obvious.

This is a messaging-clarity skill. It does not validate whether a market exists, set paid-media budgets, or replace customer research.

When to Use This Skill

Invoke this skill when the user asks:

  • "Help me create a BrandScript for my business."
  • "Clarify my message."
  • "Rewrite my homepage using StoryBrand."
  • "Does this pass the grunt test?"
  • "What is my one-liner?"
  • "Am I positioning myself as the hero or the guide?"
  • "Write a better CTA, tagline, landing page, email, ad, or pitch."

Core Principle

Clear messaging beats clever messaging. The user must leave with copy that quickly answers: what is being offered, how it improves the customer's life, and what the customer should do next.

Workflow Inventory

Workflow User question pattern Inputs Steps Output Should be subskill?
BrandScript creation "Apply StoryBrand to my business" Offer, customer, problem, proof, desired action Fill all seven SB7 elements Complete BrandScript No — primary workflow
Website grunt test "Review my homepage" Existing copy or URL text Test clarity, hierarchy, CTA, stakes, success Rewrite and priority fixes No — applies the same SB7 sequence
One-liner creation "What is my pitch?" Customer, problem, solution, result Problem + solution + result One-liner variants No — narrow asset from SB7
CTA and funnel design "What should the CTA be?" Buying stage, friction, trust level Direct and transitional CTA mapping CTA set and placement No — Dimension 5 application
Asset rewrite "Rewrite this email/ad/page" Draft copy, audience, goal Reframe customer as hero and brand as guide Revised copy No — channel-specific application

Read the full file on GitHub · 334 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 334 lines · 41 tokens per session scan A 0660454a00b2

Subscribe to this mod's changes

storybrand-messaging-framework is a skill published in the GitHub repository simbajigege/book2skills (163 stars, last pushed 17d ago), licensed MIT. It adds 41 tokens to every session and 2,906 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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