content-strategy

content-strategy is a skill for Claude Code, Codex from aitytech/agentkits-marketing. It costs 35 tokens per session (1,438 once invoked), scanned A, original, MIT.

A guide for planning, creating, and distributing content around lasting themes and audience needs. It explains content pillars, which are the main subjects a publisher returns to over time, and how content fits different buying stages.

In plain words
What is it for?
Use it to build content calendars, choose themes, plan distribution, adapt material for different channels, map content to the buying journey, and measure results.
Why use it?
It helps replace ad-hoc publishing with a consistent editorial direction connected to business goals, search opportunities, and audience problems.

Skill for Claude CodeCodex

Part of the agentkits-marketing plugin — 28 skills, 6 commands, 21 agents shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/aitytech/agentkits-marketing/content-strategy
Any agent
npx skills add aitytech/agentkits-marketing --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing

Made for: Claude Code, Codex.

Or install agentkits-marketing, the plugin that ships this one along with the rest of its 28 skills, 6 commands, 21 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/content-strategy.svg)](https://agentmods.dev/skills/aitytech/agentkits-marketing/content-strategy)
Your own site
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/content-strategy"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/content-strategy.svg" alt="Measured on agentmods" height="20"></a>
Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,438 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00035 $0.01438
Opus 5 $0.00017 $0.00719
Sonnet 5 $0.00007 $0.00288
Haiku 4.5 $0.00003 $0.00144

Measured 5d ago against content hash 707d4c4b68be, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content-strategy/SKILL.md · 183 lines

How it starts

The opening of the file, as written. The whole thing — 183 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy

Content planning, creation, and distribution for sustainable organic growth.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.


When to Use This Skill

Apply content strategy expertise when:

  • Planning content calendars and editorial workflows
  • Developing content pillars and themes
  • Creating distribution strategies
  • Mapping content to funnel stages
  • Repurposing content across channels
  • Measuring content performance

Core Concepts

Content Pillars

Content pillars are the main themes your content revolves around.

Criteria for Strong Pillars:

  • Aligned with business goals
  • Relevant to audience pain points
  • Differentiates from competitors
  • Sustainable long-term (evergreen potential)
  • SEO opportunity (search volume)

Example Pillar Structure:

Pillar Purpose Content Types
Industry Insights Thought leadership Reports, trends, analysis
How-To/Tutorials Education Guides, videos, templates
Customer Success Social proof Case studies, testimonials
Product Updates Awareness Release notes, feature deep-dives
Company Culture Employer brand Behind-scenes, team stories

Content by Funnel Stage

Stage Goal Content Type Format CTA
TOFU (Awareness) Attract Blog posts, social, video Short, shareable Subscribe, Follow
MOFU (Consideration) Educate Ebooks, webinars, guides In-depth, gated Download, Register
BOFU (Decision) Convert Case studies, demos, comparisons Specific, proof-heavy Trial, Demo, Buy
Retention Retain Tutorials, community, newsletters Ongoing value Upgrade, Refer

Content Mix Framework

70-20-10 Rule:

  • 70% proven content (what works, repeat it)
  • 20% iterative improvements (variations on winners)
  • 10% experimental (new formats, topics, channels)

Read the full file on GitHub · 183 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 183 lines · 35 tokens per session scan A 707d4c4b68be

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository aitytech/agentkits-marketing (596 stars, last pushed 7d ago), licensed MIT. It adds 35 tokens to every session and 1,438 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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