competitor-alternatives

competitor-alternatives is a skill for Claude Code from aitytech/agentkits-marketing. It costs 102 tokens per session (4,917 once invoked), scanned A, a copy of competitor-alternatives, MIT.

A guide for creating pages that compare a product with competitors or explain alternatives. It covers comparison formats, customer research, search visibility, and honest positioning.

In plain words
What is it for?
Use it to plan competitor comparison pages, “Product A vs Product B” pages, alternative pages, and sales or search-focused landing pages.
Why use it?
It helps turn a basic feature comparison into useful information for people deciding between products. It also reduces the risk of unsupported claims about competitors.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the agentkits-marketing plugin — 28 skills, 6 commands, 21 agents shipped together

Good fit Use it to plan competitor comparison pages, “Product A vs Product B” pages, alternative pages, and sales or search-focused landing pages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aitytech/agentkits-marketing/competitor-alternatives
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add aitytech/agentkits-marketing --skill competitor-alternatives
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing

Made for: Claude Code.

Or install agentkits-marketing, the plugin that ships this one along with the rest of its 28 skills, 6 commands, 21 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-alternatives

README.md
[![agentmods](https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/competitor-alternatives.svg)](https://agentmods.dev/skills/aitytech/agentkits-marketing/competitor-alternatives)
Your own site
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/competitor-alternatives.svg" alt="Measured on agentmods" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,917 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.04917
Opus 5 $0.00051 $0.02459
Sonnet 5 $0.00020 $0.00983
Haiku 4.5 $0.00010 $0.00492

Measured 8d ago against content hash a15cff33bfdc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

competitor-alternatives scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to competitor-alternatives — 29 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/competitor-alternatives/SKILL.md · 780 lines

How it starts

The opening of the file, as written. The whole thing — 780 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

Before creating competitor pages, understand:

  1. Your Product

    • Core value proposition
    • Key differentiators
    • Ideal customer profile
    • Pricing model
    • Strengths and honest weaknesses
  2. Competitive Landscape

    • Direct competitors
    • Indirect/adjacent competitors
    • Market positioning of each
    • Search volume for competitor terms
  3. Goals

    • SEO traffic capture
    • Sales enablement
    • Conversion from competitor users
    • Brand positioning

Core Principles

1. Honesty Builds Trust

  • Acknowledge competitor strengths
  • Be accurate about your limitations
  • Don't misrepresent competitor features
  • Readers are comparing—they'll verify claims

2. Depth Over Surface

  • Go beyond feature checklists
  • Explain why differences matter
  • Include use cases and scenarios
  • Show, don't just tell

3. Help Them Decide

  • Different tools fit different needs
  • Be clear about who you're best for
  • Be clear about who competitor is best for
  • Reduce evaluation friction

4. Modular Content Architecture

  • Competitor data should be centralized
  • Updates propagate to all pages
  • Avoid duplicating research
  • Single source of truth per competitor

Page Formats

Format 1: [Competitor] Alternative (Singular)

Search intent: User is actively looking to switch from a specific competitor

URL pattern: /alternatives/[competitor] or /[competitor]-alternative

Target keywords:

  • "[Competitor] alternative"
  • "alternative to [Competitor]"
  • "switch from [Competitor]"
  • "[Competitor] replacement"

Page structure:

  1. Why people look for alternatives (validate their pain)
  2. Summary: You as the alternative (quick positioning)
  3. Detailed comparison (features, service, pricing)
  4. Who should switch (and who shouldn't)
  5. Migration path
  6. Social proof from switchers
  7. CTA

Read the full file on GitHub · 780 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 780 lines · 102 tokens per session scan A a15cff33bfdc

Subscribe to this mod's changes

competitor-alternatives is a skill published in the GitHub repository aitytech/agentkits-marketing (596 stars, last pushed 9d ago), licensed MIT. It adds 102 tokens to every session and 4,917 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to competitor-alternatives, differing in 29 lines, and is treated as a copy.

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