Skill Claude CodeCodex
Design a 5-email nurture stream from a Pain Signal Profile + EVP. Each email has a subject, preheader, opener, body beats, CTA, cadence rationale, behavioral principle, and one route-to-sales trigger. Loaded by the main cold-email skill when the user asks to nurture, re-engage, or design a stream. Based on the JMC…
Skill Claude CodeCodex
First-run interactive setup for the cold-email skill pack. Walks the operator through brand-config.json (ICP, PSP, EVP, tone, infrastructure) and SOUL.md (voice fingerprints, banned phrases, stories you lean on) in 10 minutes. Refuses to let the operator skip — generic output is worse than no output. Loaded…
Skill Claude CodeCodex
Classify replies to cold email into 4 categories — buy-signal, positive, neutral, not-interested — using deterministic features (intent keywords, time-to-reply, length, question count, calendar/asset asks). Routes each reply per brand-config.operations.replyrouting. Backed by a Python script that uses regex + features…
Skill Claude CodeCodex
Deterministic spam-trigger scanner for cold email drafts. Scans subject + body against a 200-word spam-trigger lexicon, validates link/image ratios, checks for ALL-CAPS / emoji / clickbait / fake-Re patterns, and returns a 0-100 deliverability-risk score with line-by-line flags. Backed by a Python script (no LLM).…
Skill Claude CodeCodex
Generate or critique cold-email subject lines across 4 framework families (pain, curiosity, social proof, direct). Each suggestion is ≤7 words, no spam triggers, no clickbait, includes reply-rate notes from the JMC Subject Line Swipe File (25 high-performers). Loaded by the main cold-email skill when the user asks for…
Skill Claude CodeCodex
Operational cadence playbook for the cold-email program. Defines what happens on Monday (PSP signals + list refresh), Wednesday (sequence ship + reply triage), Friday (reply scoring + adjust). Surfaces this week's queue, drift signals, and the metric review against last week. Inspired by coldoutboundskills'…
Plugin Claude Code
Early Value Proposition (EVP) generator for Claude Code. Uses the Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce 5 EVP variants for any audience tier, plus a structured 3-tier brief. Based on the JMC EVP course.
Instructions file CodexOpenCode
Instructions for cmj-hub/claude-evp, covering agents.md — behavior rules for claude-evp, rules, what the agent never does and onboarding flow.
Skill Claude CodeCodex
Early Value Proposition (EVP) generator for B2B operators. Uses the Eugene Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce a sharp, 22-word EVP for each awareness tier — plus a structured 3-tier EVP brief documenting the audience, pain, EVP, and proof per tier.…
Skill Claude CodeCodex
Build a structured 3-tier EVP brief — Tier 2 (problem-aware), Tier 3 (solution-aware), Tier 4 (product-aware) — side-by-side with audience, pain, EVP variants, and proof per tier. Becomes the single source of truth your hero, ads, cold email, and pricing-page pull from. Loaded by the main evp skill when the user wants…
Skill Claude CodeCodex
Generate 3 EVP variants for a single Schwartz awareness tier. Each variant follows the 22-word shape and explores a different emphasis (outcome / tradeoff / ICP). Loaded by the main evp skill when the user wants to craft EVPs for a specific tier.
Skill Claude CodeCodex
Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation.
Skill Claude CodeCodex
First-run interactive setup for the EVP skill pack. Walks the operator through brand-config.json (awareness tier, outcomes-I-will-claim, proofs reservoir, competitors) and SOUL.md (tier-by-tier voice, won't-claim list, boundaries) in 10 minutes. Refuses to let the operator skip — generic EVP is worse than no EVP.…