cmj-hub/claude-evp

Value proposition skill for Claude Code. A value proposition is one line that says why this buyer should care. Same product, a different line for each buyer.

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evp

cmj-hub/claude-evp

Plugin Claude Code

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An Early Value Proposition is a ≤22-word line matched to a Schwartz awareness tier. Same product, five lines, because the unaware buyer and the vendor-comparing buyer are not the same reader. Step 2 of the GTM operator suite.

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