evp

evp is a plugin for Claude Code from cmj-hub/claude-evp. Its manifest loads nothing; the 5 skills it bundles cost 466 tokens per session together, scanned A, original, MIT.

A generator for early value propositions, which are short statements explaining why an offering matters to a specific audience. It uses five stages of customer awareness to create variants and a structured brief.

In plain words
What is it for?
Use it to draft value propositions for different audience-awareness levels and organize them into a three-tier messaging brief.
Why use it?
It helps adapt the message to whether people are unfamiliar with the problem, comparing solutions, or already familiar with the product.

Plugin for Claude Code

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Claude Code
/plugin marketplace add cmj-hub/claude-evp
agentmods
npx agentmods add plugins/cmj-hub/claude-evp/claude-evp
Clone the repo
git clone --depth 1 https://github.com/cmj-hub/claude-evp

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for evp

README.md
[![agentmods](https://agentmods.dev/badge/plugins/cmj-hub/claude-evp/claude-evp.svg)](https://agentmods.dev/plugins/cmj-hub/claude-evp/claude-evp)
Your own site
<a href="https://agentmods.dev/plugins/cmj-hub/claude-evp/claude-evp"><img src="https://agentmods.dev/badge/plugins/cmj-hub/claude-evp/claude-evp.svg" alt="Measured on agentmods" height="20"></a>
Per session not measured What this adds to a session before it is invoked.
When invoked not measured The manifest loads nothing itself; its 5 skills cost 466 tokens a session between them.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Security

Grade A, and why

evp scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude-plugin/plugin.json · 9 lines

What it actually says

{
  "name": "evp",
  "version": "0.2.1",
  "description": "Early Value Proposition (EVP) generator for Claude Code. Uses the Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce 5 EVP variants for any audience tier, plus a structured 3-tier brief. Based on the JMC EVP course.",
  "author": { "name": "Jay Mount Consulting" },
  "license": "MIT",
  "homepage": "https://github.com/cmj-hub/claude-evp"
}
Contents

What it installs

The manifest is a name and a version. 5 skills travel with it, and installing the plugin installs all of them — 466 tokens a session between them. Each is measured on its own page, and each can be installed alone.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 9 lines scan A 2a48987f6668

Subscribe to this mod's changes

evp is a plugin published in the GitHub repository cmj-hub/claude-evp (2 stars, last pushed 3mo ago), licensed MIT. Its token cost is not measured: this kind of file is read by the harness, not the model. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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