evp

evp is a plugin for Claude Code from cmj-hub/claude-evp. Its manifest loads nothing; the 1 skill it bundles cost 133 tokens per session together, scanned A, original, MIT.

A generator for early value propositions, which are short statements explaining why an offering matters to a specific audience. It uses five stages of customer awareness to create variants and a structured brief.

In plain words
What is it for?
Use it to draft value propositions for different audience-awareness levels and organize them into a three-tier messaging brief.
Why use it?
It helps adapt the message to whether people are unfamiliar with the problem, comparing solutions, or already familiar with the product.

Plugin for Claude Code

Written for Claude Code: a Claude Code plugin manifest. Also seen: mentions .claude-plugin.

Good fit Use it to draft value propositions for different audience-awareness levels and organize them into a three-tier messaging brief.

Compare 6 plugins from other repositories ↓
Install in Claude Code
/plugin marketplace add cmj-hub/claude-evp
/plugin install evp
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/cmj-hub/claude-evp

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for evp

README.md
[![agentmods](https://agentmods.dev/badge/plugins/cmj-hub/claude-evp/claude-evp/github.svg)](https://agentmods.dev/plugins/cmj-hub/claude-evp/claude-evp)
Your own site
<a href="https://agentmods.dev/plugins/cmj-hub/claude-evp/claude-evp"><img src="https://agentmods.dev/badge/plugins/cmj-hub/claude-evp/claude-evp/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for evp

Your own site · 80×15
<a href="https://agentmods.dev/plugins/cmj-hub/claude-evp/claude-evp"><img src="https://agentmods.dev/badge/plugins/cmj-hub/claude-evp/claude-evp.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session not measured What this adds to a session before it is invoked.
When invoked not measured The manifest loads nothing itself; its 1 skill cost 133 tokens a session between them.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Security

Grade A, and why

evp scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude-plugin/plugin.json · 25 lines

What it actually says

{
  "name": "evp",
  "version": "0.7.0",
  "description": "An Early Value Proposition is a ≤22-word line matched to a Schwartz awareness tier. Same product, five lines, because the unaware buyer and the vendor-comparing buyer are not the same reader. Step 2 of the GTM operator suite.",
  "author": {
    "name": "JMC Go-to-Market Systems",
    "url": "https://jaymountconsulting.com"
  },
  "homepage": "https://jaymountconsulting.com/skills",
  "repository": "https://github.com/cmj-hub/claude-evp",
  "license": "MIT",
  "keywords": [
    "evp",
    "value-proposition",
    "schwartz",
    "awareness",
    "positioning",
    "b2b",
    "copywriting"
  ],
  "icon": ".claude-plugin/icon.png",
  "documentationUrl": "https://github.com/cmj-hub/claude-evp#readme",
  "supportUrl": "https://github.com/cmj-hub/claude-evp/issues"
}
Contents

What it installs

The manifest is a name and a version. 1 skill travel with it, and installing the plugin installs all of them — 133 tokens a session between them. Each is measured on its own page, and each can be installed alone.

Files

What ships with it

1 file beside plugin.json in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago Changed cea3209f6a0a
  2. 17d ago Changed · +3 lines bacbbda53a47
  3. 19d ago Changed · +11 lines f3a8758e8f6c
  4. 1mo ago Changed · +2 lines d4751c6d0f7e
  5. 1mo ago First seen · 9 lines scan A 2a48987f6668

Subscribe to this mod's changes

evp is a plugin published in the GitHub repository cmj-hub/claude-evp (3 stars, last pushed 4d ago), licensed MIT. Its token cost is not measured: this kind of file is read by the harness, not the model. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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