evp

evp is a skill for Claude Code from cmj-hub/claude-evp. It costs 133 tokens per session (2,348 once invoked), scanned A, original, MIT.

A tool for creating Early Value Propositions, or short statements explaining who a B2B product helps, what result it delivers, and which tradeoff it avoids. It writes different versions for five stages of buyer awareness, from unaware to most-aware.

In plain words
What is it for?
Use it to draft EVP variants for a specific customer segment or create a three-level brief for problem-aware, solution-aware, and product-aware buyers. It supports homepage, advertising, email, and pricing-page messaging.
Why use it?
A person who knows they have a problem needs different wording from someone already comparing products. This helps avoid using one message for every audience.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: mentions Claude Code; mentions AGENTS.md.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the evp plugin — 1 skill shipped together

Good fit Use it to draft EVP variants for a specific customer segment or create a three-level brief for problem-aware, solution-aware, and product-aware buyers. It supports homepage, advertising, email, and pricing-page messaging.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add cmj-hub/claude-evp
Claude Code
/plugin install evp

Made for: Claude Code.

Or install evp, the plugin that ships this one along with the rest of its 1 skill.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for evp

README.md
[![agentmods](https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp/github.svg)](https://agentmods.dev/skills/cmj-hub/claude-evp/evp)
Your own site
<a href="https://agentmods.dev/skills/cmj-hub/claude-evp/evp"><img src="https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for evp

Your own site · 80×15
<a href="https://agentmods.dev/skills/cmj-hub/claude-evp/evp"><img src="https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 133 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,348 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00133 $0.02348
Opus 5.5 $0.00053 $0.00939
Sonnet 5.5 $0.00027 $0.00470
Haiku 4.5 $0.00013 $0.00235

Measured 4d ago against content hash ea3b7767ee67, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

evp scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/evp/SKILL.md · 171 lines

How it starts

The opening of the file, as written. The whole thing — 171 lines — stays where its author put it; the contents beside it link to each section on GitHub.

EVP — Early Value Proposition Generator

A Claude Code skill that generates Early Value Propositions (EVPs) — the one sentence that answers: "For in , we're the that does without ."

Uses the Eugene Schwartz awareness model to produce a different EVP for each tier of your audience — because the line that lands on a solution-aware prospect won't land on someone unaware they have the problem.

Before you write anything (non-negotiable)

Scoring something pasted needs no setup. If the operator handed you a line, post, draft, or file to score, run the scorer on it first and report the result; missing config only means some checks are skipped, so say which. Offer setup afterwards as the next step. Check whether files exist with Read or Glob, not a shell command.

These are the rules in AGENTS.md, restated here because a plugin does not load that file on its own.

  1. Load brand-config.json and SOUL.md from the project root. Both are shared by every pack in the suite. If either is missing, or SOUL.md still holds template placeholders (<e.g. ...>, <...>), stop and run the setup mode. Do not draft a "generic" EVP in the meantime.
  2. Claim only outcomes on the operator's will-claim list in SOUL.md. Anything outside it gets refused, with the list shown back.
  3. Cite proof only from the reservoir in SOUL.md. If no proof fits the tier, say so and leave the slot empty. Never invent a case study, metric, or percentage.
  4. ≤22 words. Hard limit, not a target.
  5. Tier-fit. Write to the tier the user asked for, else brand-config.primary_outreach_tier. Never a Tier-5 line for a Tier-2 reader.
  6. Schwartz tiers only. Unaware / problem-aware / solution-aware / product-aware / most-aware. Do not translate into TOFU/MOFU/BOFU.
  7. Banned stand-ins: improve, optimize, enhance, drive growth, predictable, scalable, best-in-class. Replace with a number and a timeframe from the will-claim list.

Read the full file on GitHub · 171 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago Changed ea3b7767ee67
  2. 17d ago Changed · -27 lines · -41 tokens per session 8fd6ae6a2793
  3. 19d ago Changed · +57 lines 3998e7e318af
  4. 1mo ago Changed · -8 lines 1a3e2891c45d
  5. 1mo ago First seen · 149 lines · 174 tokens per session scan A 762dfcd9e76b

Subscribe to this mod's changes

evp is a skill published in the GitHub repository cmj-hub/claude-evp (3 stars, last pushed 4d ago), licensed MIT. It adds 133 tokens to every session and 2,348 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

go-to-market-playbook

A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.

Gingiris-1031/gingiris-skills · 48 tokens

growth-marketer

For Phaser 4/Three.js on Android/iOS, use Mobile Monetization before generic examples. Contribute market/competition/player-context/positioning research at Concept and Systems Design under PM/game design. Campaign execution retains its existing GROW scope. Use the existing studio gates and shared profile/game delta…

buiphucminhtam/forgewright · 73 tokens

copy

Professional copywriter for SaaS and startups. Expert in landing page copy, positioning, messaging, conversion optimization, and voice-of-customer research. Use when writing compelling copy for SaaS products, landing pages, marketing materials, or when you need help with product positioning and messaging strategy.

nicepkg/ai-workflow · 59 tokens

sales-framework

Use when writing sales copy, landing pages, client pitches, or positioning. Bakes the goatherders framework + Ramachandran's CXO-level dealmaking insights into every output.

KudoMetrics-Techologies-Private-Limited/sales-framework · 41 tokens

linkedin-cold-reviver

Detect a going-cold lead and fire one completely new angle that lands value whether or not they reply. Use when a thread has gone quiet and a re-ask would only nag.

styfinity/linkedin-engine · 44 tokens

linkedin-comment-engine

Draft two authority-building comments to leave on someone else's post, warming through visibility instead of DMs. Use when you want a decision-maker to notice you and click your profile.

styfinity/linkedin-engine · 39 tokens