Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add cmj-hub/claude-evp --skill evpgit clone --depth 1 https://github.com/cmj-hub/claude-evpWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/cmj-hub/claude-evp/evp)<a href="https://agentmods.dev/skills/cmj-hub/claude-evp/evp"><img src="https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00174 | $0.01481 |
| Opus 5 | $0.00087 | $0.00740 |
| Sonnet 5 | $0.00035 | $0.00296 |
| Haiku 4.5 | $0.00017 | $0.00148 |
Grade A, and why
evp scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 149 lines — stays where its author put it; the contents beside it link to each section on GitHub.
EVP — Early Value Proposition Generator
A Claude Code skill that generates Early Value Propositions (EVPs) — the one sentence that answers: "For in , we're the that does without ."
Uses the Eugene Schwartz awareness model to produce a different EVP for each tier of your audience — because the line that lands on a solution-aware prospect won't land on someone unaware they have the problem.
Quick reference
| Slash | What it does |
|---|---|
/evp |
Interactive — build an EVP for a specific awareness tier |
/evp craft <tier> |
Generate 3 EVP variants for one awareness tier |
/evp brief |
Build a structured 3-tier brief (Schwartz tiers 2/3/4) |
The framework
The EVP shape
For <ICP segment>, in <PSP pain>,
we're the <one team> that does <specific outcome>
without <obvious tradeoff>.
Rules:
- ≤22 words total
- One specific outcome (no "improve" / "optimize" / "enhance")
- One specific tradeoff (no "and more" / etc.)
- The ICP segment named explicitly
- The pain anchored on a real PSP, not a guess
The 5 awareness tiers (Schwartz)
The same product needs different EVPs depending on what the prospect already knows:
| # | Tier | Knows | EVP shape |
|---|---|---|---|
| 1 | Unaware | Doesn't know they have the pain | "If your is , you're losing ." (Pain reveal) |
| 2 | Problem-aware | Knows the pain, doesn't know solutions exist | " isn't a problem — here's why." (Reframe) |
| 3 | Solution-aware | Knows solutions exist, comparing categories | "Most teams pick for . We do instead." (Category split) |
| 4 | Product-aware | Comparing specific vendors | "Versus : we ship on ." (Vendor delta) |
| 5 | Most aware | Ready to buy from someone | "Operator Pass — <specific price + specific outcome>." (Direct ask) |
Most B2B buyers live in Tiers 2-4. Most operators write EVPs for Tier 5 (their internal product team's view) and wonder why nothing lands.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 149 lines · 174 tokens per session scan A 762dfcd9e76b
evp is a skill published in the GitHub repository cmj-hub/claude-evp (2 stars, last pushed 3mo ago), licensed MIT. It adds 174 tokens to every session and 1,481 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
Other skills, from other repositories
psp
Pain Signal Profile (PSP) builder for B2B operators. Translates public, recent, verifiable signals (job posts, funding rounds, leadership changes, product launches, pricing changes, hiring patterns) into the felt operational pain that drives buying decisions — and then into the EVP that speaks to it. Anchors every…
psp-onboarding
First-run interactive setup for the PSP skill pack. Walks the operator through brand-config.json (ICP precision, exclusion criteria, signal sources) and SOUL.md (buyer vocabulary, stories, the 11am-Tuesday moment) in 15 minutes. Refuses to let the operator skip — generic PSP output is worse than no PSP. Loaded…
psp-construct
Step-by-step construction of a Pain Signal Profile for a specific ICP segment. Walks operator through the 5 components (signal, pain, timing, role, vocabulary), validates each, and produces a structured PSP doc. Loaded by the main psp skill when the user wants to build a PSP from scratch.
psp-signal-hunt
Surface 5-10 public, recent, verifiable signals worth hunting for a given ICP segment. Catalogs signal types (hiring, funding, leadership, product, pivot, content) and proposes operational sources + cadence to track each. Loaded by the main psp skill when the user wants to find what signals to hunt.
psp-kickoff
Adaptive router for the PSP skill pack. Detects state (brand-config? SOUL.md? primary PSP drafted? secondary PSPs? vocabulary refreshed?) and picks the next-best step. Loaded by the main psp skill on bare invocation. Inspired by the coldoutboundskills kickoff pattern.
marketing-os
A complete marketing department in one skill. Website and landing-page audits with weighted 0-100 scores, copywriting with panel scoring and AI-slop removal, an 18-tactic ad hook engine, GEO/AEO for getting cited by ChatGPT/Perplexity/AI Overviews, paid-ads creative diagnosis and production briefs, email sequences…