evp-kickoff

evp-kickoff is a skill for Claude Code from cmj-hub/claude-evp. It costs 54 tokens per session (753 once invoked), scanned A, original, MIT.

A starting-point router for the Early Value Proposition, or EVP, workflow. It checks which brand, audience, competitor, and proof information already exists, then selects the next EVP task.

In plain words
What is it for?
Use it when beginning EVP work or asking what to do next with positioning. It can direct the user toward onboarding, audience pain, awareness tiers, competitors, or proof.
Why use it?
It prevents positioning work from starting in the wrong place or asking for information that is already available. This gives a structured order to developing marketing messages.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the evp plugin — 5 skills shipped together

Good fit Use it when beginning EVP work or asking what to do next with positioning. It can direct the user toward onboarding, audience pain, awareness tiers, competitors, or proof.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cmj-hub/claude-evp/evp-kickoff
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cmj-hub/claude-evp --skill evp-kickoff
Clone the repo
git clone --depth 1 https://github.com/cmj-hub/claude-evp

Made for: Claude Code.

Or install evp, the plugin that ships this one along with the rest of its 5 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for evp-kickoff

README.md
[![agentmods](https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp-kickoff/github.svg)](https://agentmods.dev/skills/cmj-hub/claude-evp/evp-kickoff)
Your own site
<a href="https://agentmods.dev/skills/cmj-hub/claude-evp/evp-kickoff"><img src="https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp-kickoff/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for evp-kickoff

Your own site · 80×15
<a href="https://agentmods.dev/skills/cmj-hub/claude-evp/evp-kickoff"><img src="https://agentmods.dev/badge/skills/cmj-hub/claude-evp/evp-kickoff.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 753 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00054 $0.00753
Opus 5 $0.00027 $0.00377
Sonnet 5 $0.00011 $0.00151
Haiku 4.5 $0.00005 $0.00075

Measured today against content hash c95a0017d25b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

evp-kickoff scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/evp-kickoff/SKILL.md · 72 lines

How it starts

The opening of the file, as written. The whole thing — 72 lines — stays where its author put it; the contents beside it link to each section on GitHub.

EVP Kickoff — adaptive router

State-aware router for EVP work.

Activation

Loaded by evp on bare invocation, or:

  • "Where do I start with EVPs"
  • "What's next for our positioning"

State detection

state = {
    "has_brand_config":   file_exists("brand-config.json"),
    "has_soul":           file_exists("SOUL.md"),
    "has_psp":            file_exists("brand-config.json") and brand_config.psp.primary_pain != "",
    "primary_tier_set":   brand_config.primary_outreach_tier in [1,2,3,4,5],
    "tier_2_locked":      brand_config.evp_drafts.tier_2_problem_aware.primary != "",
    "tier_3_locked":      brand_config.evp_drafts.tier_3_solution_aware.primary != "",
    "tier_4_locked":      brand_config.evp_drafts.tier_4_product_aware.primary != "",
    "has_proofs":         len(soul.proofs_reservoir) >= 3,
    "has_competitors":    len(brand_config.competitors) > 0,
}
State Route to
!has_brand_config OR !has_soul evp-onboarding
!has_psp "Install cmj-hub/claude-psp first — EVPs without a PSP are guesses"
has_psp AND !primary_tier_set "Pick your primary outreach tier (most common is Tier 3)"
primary_tier_set AND !tier_3_locked (assuming T3 primary) evp-craft (lock primary tier)
tier_3_locked AND !has_proofs "Mine 3 proofs into SOUL.md before publishing the EVP"
tier_3_locked AND has_proofs AND !tier_2_locked evp-craft for Tier 2 (problem-reveal variant)
tiers 2/3/4 locked AND has_competitors evp-brief (build the 3-tier brief)
brief_built "EVPs operational. Re-run every 90 days. Plug into claude-cold-email next."

Welcome flow

> /evp

Welcome.

[Detected: brand-config.json missing]

You're at step 1 of 5:
1. ⬜ Onboarding — capture tier + outcomes + tradeoffs + proofs   ← YOU ARE HERE
2. ⬜ Lock primary-tier EVP (3 variants generated, pick 1)
3. ⬜ Lock Tier 2 + Tier 4 EVPs for full coverage
4. ⬜ Build 3-tier brief (the canonical messaging doc)
5. ⬜ Re-evaluate every 90 days

Step 1 takes ~10 minutes. Ready? (y/n)

Read the full file on GitHub · 72 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed · +1 lines c95a0017d25b
  2. 9d ago First seen · 71 lines · 54 tokens per session scan A 806206cac68a

Subscribe to this mod's changes

evp-kickoff is a skill published in the GitHub repository cmj-hub/claude-evp (2 stars, last pushed today), licensed MIT. It adds 54 tokens to every session and 753 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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