psp-kickoff

PSP Kickoff — adaptive router

State-aware router for PSP work. Operators don't ship outreach on day 1 — they walk a sequence: ICP precision → primary PSP → vocabulary mining → secondary PSPs → operationalize signal hunting → refresh.

Activation

Loaded by psp on bare invocation, or:

• "Where do I start with PSPs"
• "What's next for my PSP work"
• "I'm new to PSPs"

State detection

state = {
    "has_brand_config":    file_exists("brand-config.json"),
    "has_soul":            file_exists("SOUL.md"),
    "has_primary_psp":     brand_config.psp_drafts.primary and brand_config.psp_drafts.primary.pain != "",
    "has_secondary_psp":   brand_config.psp_drafts.secondary is not None,
    "vocabulary_ok":       len(brand_config.psp_drafts.primary.vocabulary or []) >= 4,
    "signals_sourced":     any value true in brand_config.signal_sources,
    "psp_age_days":        days_since(brand_config.psp_drafts.primary.refreshed_at),
}

Welcome flow

> /psp

Welcome. Let's figure out where you are.

[Detected: brand-config.json missing]

You're at step 1 of 6:

1. ⬜ Onboarding — capture ICP + 1 primary PSP draft (15 min)   ← YOU ARE HERE
2. ⬜ Mine 8+ vocabulary phrases from real buyer writing
3. ⬜ Pick signal sources + cadence
4. ⬜ Run first signal hunt → 5-10 candidates
5. ⬜ Build secondary PSP for the next-priority segment
6. ⬜ Plug into claude-evp + claude-cold-email downstream

Step 1 takes ~15 minutes. Ready? (y/n)