Researches a company or person and returns actionable sales intel — what they do, recent signals, likely pains, entry angle and talk tracks. Use when the user says "research this company", "who is this prospect", "intel on X before I reach out", or before any outreach, call or proposal targeting a specific account.
Generates batches of ad concepts — headlines, primary text, and visual briefs — organised by angle and awareness level, with per-platform specs for Meta, LinkedIn, X and TikTok. Use when the user asks to "write ads", "give me ad headlines", "create ad variations", "make a visual brief", or needs creative for a paid…
Optimizes content to get cited by AI assistants (ChatGPT, Perplexity, Google AI Overviews) and rank in classic SERPs — entity-rich intros, question-shaped H2s, 40-60 word extractable answers, schema.org JSON-LD, llms.txt, internal links, and E-E-A-T signals. Runs in audit or rewrite mode. Use when the user says…
Gets the books audit-ready: builds the PBC (prepared-by-client) list by area, drafts walkthrough narratives for key cycles (revenue, purchases, payroll), matches auditor samples to support, prepares tie-out schedules, tracks open items with owners and due dates, and drafts responses to findings. Use when the user says…
Generates a brand kit from a company one-liner — positioning adjectives, a palette with hex codes, usage ratios and do/don'ts, a display+text type pairing with fallback stacks, a voice & tone table (say / never say), a logo brief, and a one-page BRAND.md brandbook other skills consume. Use when the user says "we need…
Prepares a sales call end-to-end — account context, attendee angles, discovery questions, demo focus, pricing guardrails and a one-page cheat sheet. Use when the user says "prep me for my call with X", "I have a demo tomorrow", "meeting with a prospect", or any time a discovery, demo or negotiation conversation is…
Builds a 13-week rolling cash forecast from a bank export, receivables, and payables: opening balance, weekly inflows tagged committed/likely/hopeful, fixed and variable outflows, a lowest-point alert, and runway in weeks — plus three levers (collect faster, cut, delay) whenever runway falls under 8 weeks. Use when…
The CEO's right hand — keeps the mission ledger, logs cross-department decisions, runs the weekly review and turns fuzzy founder intent into scoped briefs. Use when the user says "what's in flight", "log this decision", "weekly review", "turn this idea into a brief", or when multi-department work needs memory and…
Persistent filesystem memory across sessions — maintains memory/ with decisions.md, context.md, glossary.md and sessions/YYYY-MM-DD.md, loads and summarizes state at session start, appends decisions and open threads at session end, compacts monthly, and refuses secrets and transient noise. Use when the user says…
Runs the month-end close: generates a day-by-day runbook from D-2 to D+5 as CLOSE- .md with an owner matrix, dependency-ordered tasks (subledgers → accruals → reconciliations → flux → lock), numeric flux thresholds, a preparer/reviewer sign-off log, and close metrics such as days-to-close and reopened entries. Use…
Compliance pre-flight for a feature, campaign, or initiative — maps the data and activity involved, checks applicable regimes (privacy/GDPR-style, consumer protection, marketing rules, sector-specific), lists required approvals and notices, builds a gap list with remediation owners, and ends in a go/no-go…
Anti-hallucination protocol for library APIs — resolves the exact installed version from the lockfile, fetches current official docs (Context7 MCP if installed, web fetch otherwise), quotes the doc before writing any code, and pins the version in output. Use when code touches a fast-moving library (Next.js, React…
Direct-response copywriting for landing pages, emails, and ads. Picks the right framework (AIDA, PAS, 4U headlines), loads brand voice if a profile exists, builds a 10-variant headline matrix, writes proof-backed body copy toward a single CTA, and pressure-tests every line. Use when the user says "write the landing…
Conversion audit for funnels and pages — a section-by-section friction log (clarity, anxiety, distraction, motivation), heuristic checks (message match, above-the-fold value prop, form cost), an ICE-scored hypothesis backlog, and top-3 A/B test designs with success metrics and minimum-sample notes. Use when the user…
Mines reviews, interviews, support tickets and forum threads for voice-of-customer insight — verbatim pains, desires, objections and triggers, clustered into themes with JTBD statements and a message-market map. Use when the user says "analyze these reviews", "what do customers actually want", "synthesize this…
Writes personalised cold outreach — first-touch email or DM plus a 3-step follow-up sequence — grounded in real research, with subject-line variants. Use when the user says "write a cold email", "reach out to this prospect", "draft outreach to X", or after account-research produces a PURSUE verdict.
Builds a full statement set — P&L, balance sheet, and indirect cash flow — from a trial balance or transaction export, mapping accounts to a standard chart and proving every tie-out in code. Use when the user says 'build a P&L from this trial balance', 'turn this export into financials', 'I need a balance sheet for…
Writes production-grade, distinctive interface code — one strong art direction (editorial, brutalist, soft-depth, retro-terminal), a real typographic scale, custom details (cursor, selection, focus states), semantic HTML, delivered as a single file or as components. Ships with an anti-AI-slop checklist so nothing…
Generates 20-hook batches for any topic across eight proven patterns — curiosity gap, contrarian, specific number, mistake/warning, transformation, insider secret, question, call-out-the-reader — each tagged with pattern and platform fit, plus a top-3 pick with rationale. Refuses clickbait the content can't cash. Use…
Runs collections on late invoices: builds an aging ladder (current/30/60/90+), assigns each invoice a rung on an escalation sequence with ready-to-send emails — friendly nudge, firm reminder with late-fee mention, final notice — plus a phone script, tone rules that preserve the relationship, a chase log, and…
Drafts correct double-entry journal entries from described business events, with templates for accruals, deferrals, depreciation, payroll, prepaids, and corrections. Every entry carries a date, memo, and support reference; reversals are drafted where due; a running debits-equal-credits check covers each entry and the…
Designs and fully produces a lead magnet — checklist, template, calculator, swipe file or mini-guide — plus the landing section, delivery email and a 3-email nurture starter. Use when the user asks to "create a lead magnet", "build something to grow my email list", "make a freebie/opt-in", or needs a top-of-funnel…
Severity-by-likelihood legal risk register for a situation or deal — enumerates concrete risks, scores each one impact 1-5 × likelihood 1-5, renders a heat-map table, attaches mitigations to every risk at or above threshold, defines escalation criteria for immediate human counsel, and sets monitoring triggers. Use…
Breaks unit economics down per product, service, or client: revenue minus direct costs into a contribution-margin ranking, allocated overhead into net margin, a price floor per unit, a push/fix/kill mix analysis, and three pricing moves with quantified margin impact. Use when the user says "revenue is up but profit…