brand-guidelines

brand-guidelines is a skill for Claude Code from alebgl77/claude-inc. It costs 112 tokens per session (1,121 once invoked), scanned A, original, MIT.

A brand-kit generator that turns a company description into guidance for colors, fonts, writing style, logo direction, and a one-page brand book.

In plain words
What is it for?
Use it to define brand positioning, color codes and usage rules, font pairings and fallbacks, voice and tone rules, and a brief for a logo.
Why use it?
It gives a team one shared reference when its visuals or wording look inconsistent across pages, products, or emails.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-inc plugin — 50 skills, 3 commands, 8 agents shipped together

Good fit Use it to define brand positioning, color codes and usage rules, font pairings and fallbacks, voice and tone rules, and a brief for a logo.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alebgl77/claude-inc/brand-guidelines
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alebgl77/claude-inc --skill brand-guidelines
Clone the repo
git clone --depth 1 https://github.com/alebgl77/claude-inc

Made for: Claude Code.

Or install claude-inc, the plugin that ships this one along with the rest of its 50 skills, 3 commands, 8 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-guidelines

README.md
[![agentmods](https://agentmods.dev/badge/skills/alebgl77/claude-inc/brand-guidelines.svg)](https://agentmods.dev/skills/alebgl77/claude-inc/brand-guidelines)
Your own site
<a href="https://agentmods.dev/skills/alebgl77/claude-inc/brand-guidelines"><img src="https://agentmods.dev/badge/skills/alebgl77/claude-inc/brand-guidelines.svg" alt="Measured on agentmods" height="20"></a>
Per session 112 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,121 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 34
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00112 $0.01121
Opus 5 $0.00056 $0.00561
Sonnet 5 $0.00022 $0.00224
Haiku 4.5 $0.00011 $0.00112

Measured 7d ago against content hash 46d283da2310, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

brand-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-guidelines/SKILL.md · 86 lines

How it starts

The opening of the file, as written. The whole thing — 86 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Guidelines — Brand Keeper

"Build a brand kit"

When to use

  • A company has a one-liner and nothing else — "we need a brand for this".
  • Visuals exist but are incoherent — "our colors and fonts differ on every page; fix the source".
  • Copy has no consistent voice — "define how we sound in the product and in emails".
  • Upstream of sibling skills — run before ui-ux-pro-max or frontend-design for a new venture.

Workflow

  1. Extract positioning from the one-liner. Ask or infer the audience, the enemy (what the brand stands against — "enterprise bloat", "hidden fees"), and the price position. Distill into exactly three positioning adjectives plus one anti-adjective: "confident, warm, precise — never cute".
  2. Translate adjectives into a palette. One ground, one text, one accent, plus semantics — each with a hex code, a name that carries meaning ("Glacier", not "Blue 2"), a usage ratio (60/30/10), one do and one don't.
  3. Pair type. One display face + one text face with real contrast between them (serif/sans, geometric/humanist), the weights worth licensing, and a CSS fallback stack for each. State the pairing logic in a single sentence.
  4. Write the voice & tone table. Four traits, each with a verbatim say-this sentence and a verbatim never-say-this counter-example, all grounded in the positioning adjectives.
  5. Draft the logo brief — not the logo. Concept direction, construction (wordmark vs mark, geometric basis), clearspace rule, minimum size, and the misuse list: no gradients, no stretching, no drop shadows, no recoloring.
  6. Assemble BRAND.md, one page. Downstream skills must be able to consume it without asking a single follow-up question.
  7. Stress-test the kit. Apply it mentally to a button, an error message, and an invoice footer. If any feels off-brand, revise the kit — never the artifact.

Output format

# BRAND.md — <Company>
**One-liner:** <as given>
**Positioning:** <adj>, <adj>, <adj> — never <anti-adjective>.

## Palette — 60/30/10
| Name | Hex | Role | Ratio | Do | Don't |
|---|---|---|---|---|---|
| Paper | #FAF9F7 | ground | 60% | page and card backgrounds | text |
| Ink | #101828 | text | 30% | body copy, headings | large filled areas |
| Glacier | #2563EB | accent | 10% | CTAs, links, focus rings | full-bleed backgrounds |

## Type
- Display: <face> (<weights>) — fallback: <stack>
- Text: <face> (<weights>) — fallback: <stack>
- Pairing logic: <one sentence>

## Voice & tone
| Trait | Say | Never say |
|---|---|---|
| Precise | "Backups run every 10 minutes." | "Blazingly fast backups!" |

## Logo brief
<direction> / <construction> / clearspace: <rule> / min size: <px> / misuse: <list>

Read the full file on GitHub · 86 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 86 lines · 112 tokens per session scan A 46d283da2310

Subscribe to this mod's changes

brand-guidelines is a skill published in the GitHub repository alebgl77/claude-inc (14 stars, last pushed 5d ago), licensed MIT. It adds 112 tokens to every session and 1,121 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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