copywriting

copywriting is a skill for Claude Code from alebgl77/claude-inc. It costs 105 tokens per session (1,032 once invoked), scanned A, original, MIT.

A direct-response copywriting assistant for creating persuasive text for landing pages, sales pages, emails, and advertisements around one offer and one action.

In plain words
What is it for?
Use it to write or revise promotional copy, announcement emails, headlines, and short advertising sections.
Why use it?
It provides a repeatable way to choose a writing structure, match a brand voice, develop headline options, and check that claims support the intended action.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-inc plugin — 64 skills, 3 commands, 11 agents shipped together

Good fit Use it to write or revise promotional copy, announcement emails, headlines, and short advertising sections.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alebgl77/claude-inc/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alebgl77/claude-inc --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/alebgl77/claude-inc

Made for: Claude Code.

Or install claude-inc, the plugin that ships this one along with the rest of its 64 skills, 3 commands, 11 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/alebgl77/claude-inc/copywriting/github.svg)](https://agentmods.dev/skills/alebgl77/claude-inc/copywriting)
Your own site
<a href="https://agentmods.dev/skills/alebgl77/claude-inc/copywriting"><img src="https://agentmods.dev/badge/skills/alebgl77/claude-inc/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/alebgl77/claude-inc/copywriting"><img src="https://agentmods.dev/badge/skills/alebgl77/claude-inc/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 105 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,032 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00105 $0.01032
Opus 5.5 $0.00042 $0.00413
Sonnet 5.5 $0.00021 $0.00206
Haiku 4.5 $0.00011 $0.00103

Measured 1mo ago against content hash ff51f84aada3, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting/SKILL.md · 73 lines

How it starts

The opening of the file, as written. The whole thing — 73 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting — Word Smith

"High-converting copy"

When to use

  • Landing page, sales page, or hero copy — "write the landing page for our beta launch"
  • Emails that must get opened and clicked — "draft the announcement email for new pricing"
  • Short-form promo or ad copy blocks — "I need 10 headlines for this offer"
  • Rewrites of flat, underperforming copy — "punch up this hero section"
  • Not for long-form SEO content — hand that to ai-seo

Workflow

  1. Lock the brief. One reader (role, pain, current belief), one offer, one action, one success metric. If any piece is missing, state your assumption in one line and keep moving.
  2. Pick the framework.
    • AIDA — cold traffic; the reader needs the problem built before the pitch.
    • PAS — problem-aware readers; agitate the pain they already feel, then resolve it.
    • 4U (urgent, unique, useful, ultra-specific) — headlines and subject lines.
  3. Load the voice. Look for a brand or voice profile in the project (brand/, voice.md, style guide). If found, extract tone rules and banned words. If not, mirror the user's existing copy and flag the gap at the top of the deliverable.
  4. Build the headline matrix. 10 variants across distinct angles — benefit, pain, curiosity, proof/number, how-to, question, contrarian, urgency, comparison, story. Score each 0-4 on the 4Us; mark the top 3.
  5. Write the body. Follow the framework beat by beat. Attach a proof element to every claim — stat, customer quote, mini case, demo line, or guarantee. No naked promises.
  6. One CTA. Action verb + concrete outcome ("Send your first invoice free"). Repeat it verbatim in long assets; kill every competing link.
  7. Reading-level pass. Target grade 7 or below. Short sentences. Cut hedges and intensifiers — "really", "very", "arguably" all die.
  8. Run the "so what?" test. Read every line as the target reader asking "so what?". Any line without an answer gets cut or rewritten until the benefit is explicit.
  9. Deliver in the output format below.

Read the full file on GitHub · 73 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 73 lines · 105 tokens per session scan A ff51f84aada3

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository alebgl77/claude-inc (19 stars, last pushed yesterday), licensed MIT. It adds 105 tokens to every session and 1,032 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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