copywriting

copywriting is a skill for Claude Code from alebgl77/claude-inc. It costs 105 tokens per session (1,032 once invoked), scanned A, original, MIT.

A direct-response copywriting assistant for creating persuasive text for landing pages, sales pages, emails, and advertisements around one offer and one action.

In plain words
What is it for?
Use it to write or revise promotional copy, announcement emails, headlines, and short advertising sections.
Why use it?
It provides a repeatable way to choose a writing structure, match a brand voice, develop headline options, and check that claims support the intended action.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-inc plugin — 50 skills, 3 commands, 8 agents shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/alebgl77/claude-inc/copywriting
Any agent
npx skills add alebgl77/claude-inc --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/alebgl77/claude-inc

Made for: Claude Code.

Or install claude-inc, the plugin that ships this one along with the rest of its 50 skills, 3 commands, 8 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/alebgl77/claude-inc/copywriting.svg)](https://agentmods.dev/skills/alebgl77/claude-inc/copywriting)
Your own site
<a href="https://agentmods.dev/skills/alebgl77/claude-inc/copywriting"><img src="https://agentmods.dev/badge/skills/alebgl77/claude-inc/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 105 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,032 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00105 $0.01032
Opus 5 $0.00053 $0.00516
Sonnet 5 $0.00021 $0.00206
Haiku 4.5 $0.00011 $0.00103

Measured 6d ago against content hash ff51f84aada3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting/SKILL.md · 73 lines

How it starts

The opening of the file, as written. The whole thing — 73 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting — Word Smith

"High-converting copy"

When to use

  • Landing page, sales page, or hero copy — "write the landing page for our beta launch"
  • Emails that must get opened and clicked — "draft the announcement email for new pricing"
  • Short-form promo or ad copy blocks — "I need 10 headlines for this offer"
  • Rewrites of flat, underperforming copy — "punch up this hero section"
  • Not for long-form SEO content — hand that to ai-seo

Workflow

  1. Lock the brief. One reader (role, pain, current belief), one offer, one action, one success metric. If any piece is missing, state your assumption in one line and keep moving.
  2. Pick the framework.
    • AIDA — cold traffic; the reader needs the problem built before the pitch.
    • PAS — problem-aware readers; agitate the pain they already feel, then resolve it.
    • 4U (urgent, unique, useful, ultra-specific) — headlines and subject lines.
  3. Load the voice. Look for a brand or voice profile in the project (brand/, voice.md, style guide). If found, extract tone rules and banned words. If not, mirror the user's existing copy and flag the gap at the top of the deliverable.
  4. Build the headline matrix. 10 variants across distinct angles — benefit, pain, curiosity, proof/number, how-to, question, contrarian, urgency, comparison, story. Score each 0-4 on the 4Us; mark the top 3.
  5. Write the body. Follow the framework beat by beat. Attach a proof element to every claim — stat, customer quote, mini case, demo line, or guarantee. No naked promises.
  6. One CTA. Action verb + concrete outcome ("Send your first invoice free"). Repeat it verbatim in long assets; kill every competing link.
  7. Reading-level pass. Target grade 7 or below. Short sentences. Cut hedges and intensifiers — "really", "very", "arguably" all die.
  8. Run the "so what?" test. Read every line as the target reader asking "so what?". Any line without an answer gets cut or rewritten until the benefit is explicit.
  9. Deliver in the output format below.

Read the full file on GitHub · 73 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 73 lines · 105 tokens per session scan A ff51f84aada3

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository alebgl77/claude-inc (14 stars, last pushed 3d ago), licensed MIT. It adds 105 tokens to every session and 1,032 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

mcp-lark

Based on FeiShu(飞书) / Lark's OpenAPI MCP server, manage user information, chats, emails, cloud documents, multidimensional tables, tasks, calendars, etc.

aahl/skills · 45 tokens

checklist

Activate when: user says 'let's make sure we don't skip anything', 'we need a pre-flight', 'build me a checklist for X', 'we keep missing steps in our deployment / close / launch', 'Gawande / Pronovost / checklist manifesto'. Do NOT activate when: the task is simple and one-off with no recurrence; the user is asking…

deciqAI/knowledge-skills · 105 tokens

deep-work

Activate when: user says 'I can never find time for focused work', 'I feel busy but produce nothing', 'I keep getting interrupted', 'I want to protect my focus time', 'flow state', 'deliberate practice', 'Cal Newport', or asks how to make progress on hard cognitive work (research, writing, engineering, strategy). Do…

deciqAI/knowledge-skills · 123 tokens

dichotomy-of-control

Activate when: user says "I can't stop worrying about something I can't control," "I'm anxious about how this will turn out," "I keep replaying what went wrong," "I need them to change," "this uncertainty is paralyzing me," or is processing a setback, preparing for a high-stakes unknown outcome, or stuck in…

deciqAI/knowledge-skills · 143 tokens

intrinsic-drive

Activate when: user says 'I've lost motivation', 'I'm burning out', 'the excitement is gone', 'I keep starting things but can't sustain them', 'I'm going through the motions', 'I don't know what drives me anymore', or describes a flat feeling after achieving a major goal. Do NOT activate when: person shows signs of…

deciqAI/knowledge-skills · 107 tokens

knowing-and-doing-as-one

Activate when: user says 'I know I should but I haven't', a team is stuck in analysis paralysis going in circles, you need to assess whether someone actually learned from a past experience, a strategy or lessons-learned doc has produced no operational change, or an organization keeps repeating the same mistake. Do NOT…

deciqAI/knowledge-skills · 118 tokens