customer-research

customer-research is a skill for Claude Code from alebgl77/claude-inc. It costs 77 tokens per session (699 once invoked), scanned A, original, MIT.

A customer-research assistant for analysing reviews, interview notes, support tickets, and forum discussions to find customers' pains, wishes, objections, and reasons to buy.

In plain words
What is it for?
Use it to group feedback, write Jobs To Be Done statements, map customer language to messaging, and identify gaps before writing positioning, website copy, or ads.
Why use it?
It turns scattered customer comments into recurring themes while preserving the customers' own words and showing possible sampling bias.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-inc plugin — 50 skills, 3 commands, 8 agents shipped together

Good fit Use it to group feedback, write Jobs To Be Done statements, map customer language to messaging, and identify gaps before writing positioning, website copy, or ads.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alebgl77/claude-inc/customer-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alebgl77/claude-inc --skill customer-research
Clone the repo
git clone --depth 1 https://github.com/alebgl77/claude-inc

Made for: Claude Code.

Or install claude-inc, the plugin that ships this one along with the rest of its 50 skills, 3 commands, 8 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/alebgl77/claude-inc/customer-research.svg)](https://agentmods.dev/skills/alebgl77/claude-inc/customer-research)
Your own site
<a href="https://agentmods.dev/skills/alebgl77/claude-inc/customer-research"><img src="https://agentmods.dev/badge/skills/alebgl77/claude-inc/customer-research.svg" alt="Measured on agentmods" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 699 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.00699
Opus 5 $0.00039 $0.00349
Sonnet 5 $0.00015 $0.00140
Haiku 4.5 $0.00008 $0.00070

Measured 8d ago against content hash 85e27a83ffc5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

customer-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-research/SKILL.md · 65 lines

How it starts

The opening of the file, as written. The whole thing — 65 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Research — Voice of Customer

"Synthesise user voice"

When to use

  • "Here are 200 reviews — what do customers actually care about?"
  • "Synthesize these interview notes / support tickets"
  • "What objections keep coming up?"
  • Before positioning, landing copy, or ads — copy written without voice-of-customer is guessing
  • Works on pasted text or files; optional upgrade: web search to mine public reviews and Reddit threads

Workflow

  1. Ingest the corpus: pasted text, CSV/exports, or files. Note the source mix and any sampling bias (e.g. only angry customers write tickets).
  2. Extract verbatims into four buckets: pains, desires, objections, buying triggers. Keep the customer's exact words — never paraphrase at this stage.
  3. Cluster into themes per bucket; count frequency so loud-but-rare doesn't beat quiet-but-common.
  4. Write JTBD statements for the top clusters: "When {situation}, I want to {motivation}, so I can {outcome}."
  5. Build the message-market map: their words → your copy blocks (headline candidates, bullet candidates, objection-handling lines) — quoted or lightly compressed, never marketing-speak.
  6. Flag the gaps: pains competitors' messaging ignores, plus anything surprising that contradicts current positioning.
  7. Hand off: name the top theme a copywriter should lead with, and the one objection every asset must answer.

Output format

## Voice of Customer — {corpus, n items, sources}

### Themes by frequency
| Bucket | Theme | Freq | Best verbatim |
|--------|-------|------|---------------|

### JTBD (top 3)
1. When ..., I want to ..., so I can ...

### Message-market map
| They say (verbatim) | Use it as |
|---------------------|-----------|
| "..."               | Headline / bullet / objection-handler |

### Gaps & surprises
- ...

### Handoff
Lead with: {theme}. Must answer: {objection}.

Quality bar

  • Every theme backed by ≥ 2 verbatims, quoted exactly
  • Frequencies counted, not vibed
  • Sampling bias of the corpus stated up front
  • JTBD statements contain a real situation, not a demographic
  • Map entries are usable copy blocks, not categories
  • At least one finding that challenges the current positioning (or explicit "none found")

Read the full file on GitHub · 65 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 65 lines · 77 tokens per session scan A 85e27a83ffc5

Subscribe to this mod's changes

customer-research is a skill published in the GitHub repository alebgl77/claude-inc (14 stars, last pushed 5d ago), licensed MIT. It adds 77 tokens to every session and 699 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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