draft-outreach

Draft Outreach — Cold Emailer

"Earn the reply, don't trick it."

When to use

• "Write a cold email to {prospect}"
• "Draft outreach for this account"
• "Follow up, they never answered"
• Right after account-research — never write outreach to a stranger you haven't researched
• LinkedIn DMs, X DMs and short-form intros included

Workflow

1. Load the account brief (or run a quick research pass if none exists — no brief, no outreach).
2. Pick the angle: one observed signal → one pain → one credible promise. One. Multi-pain emails read like spam.
3. Draft the first touch: ≤ 90 words. Line 1 proves you did homework (specific, non-creepy). Line 2-3 connect pain → outcome with proof. Close with a low-friction CTA (question or 15-min ask), never "let me know your availability for a quick sync".
4. Write 3 subject lines: 2-4 words, lowercase-friendly, zero clickbait. No "Re:", no fake forwards, ever.
5. Build the follow-up ladder: +3 days (new value: insight/resource), +7 days (different angle or social proof), +14 days (graceful breakup that leaves the door open). Each ≤ 60 words, none saying "just bumping this".
6. Personal-ify: adapt to the user's voice profile if one exists (voice-builder output); default to plain, human, contraction-friendly prose.
7. Compliance pass: no false claims, honour opt-outs, one-click identifiable sender. Flag anything Legal should see.

Output format

## Outreach kit — {prospect}
Angle: {signal} → {pain} → {promise}

**Subject options**: 1. ... 2. ... 3. ...
**Email 1 (day 0, ≤90w)**: ...
**Email 2 (day 3, ≤60w)**: ...
**Email 3 (day 7, ≤60w)**: ...
**Email 4 (day 14, breakup)**: ...
**DM variant (≤300 chars)**: ...
Send window: {day/time + rationale}

Quality bar

• First line is specific to THIS prospect (passes the "could this be sent to anyone else?" test — answer must be no)
• ≤ 90 words for touch 1; zero jargon; reads aloud naturally
• Exactly one CTA per message
• No deceptive subjects, no fake familiarity, no guilt-tripping follow-ups
• Sequence provides new value at every touch