account-research

Account Research — Prospector

"Know them better than their own website does."

When to use

• "Research {company} before I contact them"
• "Who is {name} at {company}?"
• "Why would {company} buy {my product}?"
• Always before draft-outreach or call-prep — research is their fuel
• Works from public web (search + site + LinkedIn-style signals); upgrades with any CRM/enrichment MCP if connected

Workflow

1. Frame the mission: what does the user sell, and what would make this account a good or bad fit? Write the fit hypothesis first.
2. Company scan: what they do (in one sentence a human would say), size/stage signals, business model, who their customers are.
3. Signal sweep: last 90 days — funding, hiring, launches, leadership changes, tech choices, public complaints. Date every signal.
4. People map: likely buyer, likely champion, likely blocker — with role-based reasoning when names aren't public.
5. Pain hypotheses: top 3, each tied to an observed signal (not generic industry pains).
6. Entry angle: the single most credible reason to talk to them THIS month, plus 2 conversation openers in natural language.
7. Disqualifiers: honest list of reasons to skip this account. Recommendation: pursue / park / drop.

Output format

## Account brief — {company}
Fit hypothesis: {1 line} · Verdict: PURSUE / PARK / DROP

**What they do**: ...
**Signals (dated)**: • {date} — {signal} → {why it matters}
**People**: buyer {role} · champion {role} · blocker {role}
**Top pains (evidence-tied)**: 1. ... 2. ... 3. ...
**Entry angle**: ...
**Openers**: "..." / "..."
**Disqualifiers**: ...

Quality bar

• Every signal is dated and sourced (link or "observed on their site")
• Pains reference evidence, not industry clichés
• The entry angle would survive being read aloud to the prospect
• A clear verdict — no fence-sitting
• Under 1 page; a rep can absorb it in 3 minutes

Example

Ask: "Research Maison Verdier (wine e-commerce) for my SEO service." Produced: brief showing recent PrestaShop 9 migration + 2 job posts for marketing, pain hypothesis "traffic lost in migration", entry angle referencing their broken category pages, verdict PURSUE with two openers.