Convert an MP4 (e.g. a HyperFrames render or a screen recording) to a high-quality GIF using FFmpeg's two-pass palette method. Picks the right preset for the target surface — Slack/DMs/Twitter/email/Reddit/GitHub — so you don't ship a 40MB GIF to a 5MB inbox.
Enforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost per lead over cap) across Meta, TikTok, LinkedIn, Google and Bing — as a dry-run report, an approved pause, or a scheduled pause-only Cogny script.
Find accounts where something just happened that creates demand — funding, hiring, new locations, launches, rising ad engagement — skip anyone already in your pipeline, and draft outreach only when "this event creates this problem, and we solve it this way" comes out sharp.
Give every campaign an ID and carry it everywhere — allocate IDs, audit ad/email/UTM naming across Google, Meta, LinkedIn, Bing, TikTok and X, and keep one ledger joining spend → leads → deals → revenue per campaign ID.
Re-read every lost deal in your CRM (HubSpot, Pipedrive or Upsales; Salesforce via the CRM layer) with its calls, meetings and notes, replace "not interested" with the real reason plus a reopen condition, then watch for those conditions — a shipped feature, a renewal date, a champion moving, the account coming back to…
Turn customer language into 8–12 genuinely different ad concepts (not 50 versions of one headline), generate the images with your real brand assets, and upload them to Meta, LinkedIn or TikTok in a PAUSED state, named with campaign ID, angle and format.
Mine your CRM's call notes, meeting notes, support tickets and lost-deal reasons (HubSpot, Pipedrive or Upsales), support chats (Crisp), community threads (Discord) and YouTube comments for the exact words customers use to describe their problems — clustered, counted by distinct company (CRM) or distinct person…
Build the business "brain" every marketing agent reads first — START-HERE, customer-fit, offers, voice, founder opinions, failed campaigns — by interviewing you and seeding it from your CRM (HubSpot, Pipedrive or Upsales), store (Shopify or WooCommerce) and Stripe, stored in the Cogny context tree.
Run the marketing-engineer operating system — one shared brain, ten agents, a review queue, and a weekly loop — on top of Cogny's MCPs. Sets it up, runs the weekly loop, runs one campaign end to end, and schedules the agents with guardrails enforced in the tools rather than the prompt.
The Monday memo a sharp analyst would write — joins spend on every ad platform to qualified calls, deals, revenue, refunds and churn per campaign ID, catches cheap customers who churn, and ends every line in a decision — keep, kill, change or test.
Find the questions buyers ask right before they buy — from Search Console, Bing, sales calls, and what ChatGPT, Claude, Gemini and Perplexity answer about your category — track where you're invisible, and brief the most useful page (or calculator) for each gap.
Use organic LinkedIn and X as a free creative test kitchen — listen to what people complain about and ask for, draft a week of hooks from customer language and founder opinions, schedule only what you approve, then promote the posts the algorithm picked up into paid tests.
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