Skill Claude CodeCodex
Engineer above-fold hierarchy for direct-response pages: 5-second comprehension test, hero rhythm, primary CTA placement, and visual scaffolding for the Four-Layer Open. Produces a wireframe spec + paste-ready HTML/CSS for the first viewport. Use when designing or rebuilding the top-of-page that must answer "what /…
Skill Claude CodeCodex
Score existing direct-response copy against The Donahoe Method's 8 frameworks: Four-Layer Open, Conversational Proof, Three Locks, Bullet System, Cascade Close, Greased Chute, Voice Rules + Bullshit Filter, Market Temperature. Produces a 0-100 normalized score, dimension-by-dimension findings, and prioritized rewrite…
Skill Claude CodeCodex
Author advertorial / pre-sell / listicle bridge pages: cold-traffic decompression content that warms the reader before they hit the squeeze or sales page. Emits brief + paste-ready HTML/CSS in editorial style. Use when the user is sending cold paid traffic that would bounce off a direct sales page and needs a…
Skill Claude CodeCodex
Generate Donahoe bullets across 4 types - Keyhole, Flip, Snapshot, Scar - mixed for rhythm. Each bullet is a miniature persuasion engine that creates a curiosity gap only the product resolves. Use when authoring the "what's inside" / "what you get" / feature section of a sales page, VSL, lead-magnet pitch, or course…
Skill Claude CodeCodex
Coach a draft toward voice integrity - quotes the 3 weakest lines from the input draft, forces 3 alternative rewrites of each, diagnoses the dominant voice failure pattern, and returns a coaching artifact (no PASS / FAIL verdict). Use when running a final coaching pass on copy before shipping - sales pages, VSL…
Skill Claude CodeCodex
Author order-form bump offers: 30-80 word checkbox micro-copy that lifts AOV without breaking checkout flow. Emits brief + paste-ready HTML/CSS for the bump checkbox component. Use when the user has a checkout page and wants to add a single relevant low-friction bump above the buy button. Not for full upsell pages…
Skill Claude CodeCodex
Author checkout-page micro-copy + trust signals: order summary, form-field copy, bump slot, button label, guarantee restatement, and friction-reduction patterns. Emits brief + paste-ready HTML/CSS scaffold (payment-processor-agnostic). Use when the user needs a conversion-optimized checkout page where every word and…
Skill Claude CodeCodex
Engineer the Greased Chute: open loops, paragraph length, sentence rhythm, transition curiosity, read-aloud test. Makes every sentence pull the reader into the next so the asset feels frictionless to read end-to-end. Use when a draft exists and you need to engineer momentum - kill friction at scroll-points, install…
Skill Claude CodeCodex
Build the Cascade Close: Stack → Vision → Math → Safety Net → Door, with P.S. and P.P.S. that close again from new angles. Catches every type of buyer (vision-driven, logic-driven, risk-averse, action-ready) by closing from multiple sides. Use when writing the closing block of a sales page, VSL, long-form email, OTO…
Skill Claude CodeCodex
Author post-purchase cross-sell pages: lateral product offer to existing customer, with relevance framing and tight Method-applied copy. Emits brief + paste-ready HTML/CSS. Use when the user has a customer who completed a flagship purchase (and any OTO sequence) and a related product the customer would benefit from.…
Skill Claude CodeCodex
Author OTO recovery (downsell) pages: reduced-commitment offer after an OTO decline, with explicit acknowledgment of the prior "no" and a smaller, easier yes. Emits brief + paste-ready HTML/CSS. Use when an OTO has been declined and the user wants a softer recovery offer to capture buyers who balked at the upsell…
Skill Claude CodeCodex
Develop the Fingerprint - the only-you POV / contrarian take / vivid voice moment that lives inside the Four-Layer Open and recurs across the asset. Outputs a fingerprint pack: signature moments, contrarian takes, vivid images, and seller-specific phrases that make copy unswappable. Use when copy reads "fine" but…
Skill Claude CodeCodex
Run the Four Questions diagnostic before any copy is written: Why You / Why Me / Why This / Why Now answered from the customer's perspective in one specific sentence each. Produces the briefing the rest of the Method writes against. Use when starting a new sales page, VSL, email, or any direct-response asset and you…
Skill Claude CodeCodex
Author lead-magnet (free → email) opt-in pages: longer than a squeeze, full Method-compressed argument for why the freebie is worth the email. Emits brief + paste-ready HTML/CSS. Use when the user has a substantive free asset (guide, training, swipe file, audit, calculator) and needs a page that converts cold-to-cool…
Skill Claude CodeCodex
Compress the Donahoe Method into mobile-first single-column layouts: thumb-zone CTA placement, Fitts-sized touch targets, mobile reading-pattern adaptation, sticky bottom CTA, and Method-density preservation under 375px width. Use when designing or rebuilding mobile rendering of a sales page, VSL page, lead-magnet…
Skill Claude CodeCodex
Generate Four-Layer Opens for any direct-response asset: Layer 1 Nerve Strike + Layer 2 Side Door + Layer 3 Skin in the Game + Layer 4 Fingerprint. Produces 5 ranked opens with section-by-section breakdown. Use when authoring a sales page, VSL, email, ad, or any opener that must make the reader physically unable to…
Skill Claude CodeCodex
Author One-Time Offer pages: post-purchase upgrade with single accept/decline decision, urgency framing, and tight Method-applied copy. Emits brief + paste-ready HTML/CSS with one-click yes/no markup. Use when the user has a flagship product purchased and needs an immediate post-checkout upgrade page. Not for…
Skill Claude CodeCodex
Build a complete sales asset end-to-end via The Donahoe Method: diagnostic → primitives → fingerprint → page → integrity-gate → visual → audit → report. Composite orchestrator that calls 14-16 sub-skills via delegatetask in an 8-phase DAG (sequential where dependencies require it, parallel where they don't). Produces…
Skill Claude CodeCodex
Engineer visual proof stacks that map to the Donahoe Method's 5 proof types: testimonial layouts (text + photo + name + result), logo bars, video > text hierarchy, quote-photo-result cards, numerical proof, case studies. Specs paste-ready HTML/CSS for each pattern + placement rules across the page. Use when designing…
Skill Claude CodeCodex
Apply Conversational Proof to any claim: claim → evidence → reason → move-on pattern, with a library of 5 proof types (Anecdote, Receipt, Drive-By, Namecheck, Because). Outputs proof-blocks woven through copy, never an isolated proof section. Use when a draft makes claims that need to be believed and you want proof…
Skill Claude CodeCodex
Author long-form direct-response sales pages: section architecture, full body copy, paste-ready HTML/CSS, and Method audit footer. Applies The Donahoe Method top-to-bottom across 16 sections. Use when the user has a product and needs a complete sales page built from a brief - not a teardown of an existing URL. Not for…
Skill Claude CodeCodex
Orchestrate scroll depth across a long-form direct-response page: map zones to The Three Locks (Want → Trust → Excuse), engineer reading-pattern flow (F-pattern body / Z-pattern hero), place CTA anchors at decision points, and pace section transitions for The Greased Chute. Use when designing the visual flow of a…
Skill Claude CodeCodex
Author single-purpose opt-in (squeeze) pages: compressed Method, one promise, one form, one CTA. Emits brief + paste-ready HTML/CSS with accessible form markup. Use when the user wants email addresses in exchange for a single specific promise (lead magnet, waitlist, free training). Not for full long-form sales pages…
Skill Claude CodeCodex
Classify reader temperature on the 5-level scale: Ice Cold / Cool / Warm / Hot / Boiling. Sets length, depth, education burden, and approach for every other Method primitive that follows. Use when starting a new asset and you need to calibrate how much teaching, proof, and persuasion to load before writing. Not for…