Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "GTM", "launch…
Build a Hacker News + Reddit launch playbook for developer-tools and community-led products during PRD v0.9 Go-to-Market. Triggers on requests to plan HN/Reddit launch, "Show HN" post, community launch, or when user asks "HN launch", "Show HN", "Reddit launch", "launch on /r/SaaS", "Product Hunt vs HN", "community…
Allocate launch channels using the Owned / Rented / Borrowed (ORB) framework during PRD v0.9 Go-to-Market. Triggers on requests to pick launch channels, distribute the offer, build a channel portfolio, or when user asks "where do we launch?", "what channels?", "ORB", "owned vs rented vs borrowed", "channel…
Define success criteria and tracking setup for launch during PRD v0.9 Go-to-Market. Triggers on requests to define launch metrics, set up tracking, or when user asks "how do we measure launch success?", "launch KPIs", "tracking setup", "success criteria", "analytics", "launch goals". Outputs KPI- entries specialized…
Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market. Triggers on requests to design the offer, set up the pitch, build bonuses or guarantees, or when user asks "how do we package this?", "what's the offer?", "build a grand slam offer"…
Define product positioning using April Dunford's 5-step framework during PRD v0.9 Go-to-Market. Triggers on requests to position the product, define category, frame against competitors, or when user asks "what category are we?", "how do we position?", "Dunford positioning", "obviously awesome", "market frame of…
Build customer case studies as marketing and chasm-crossing reference assets during PRD v1.0 Market Adoption. Triggers on requests to build case studies, produce customer stories, create reference content, or when user asks "build a case study", "customer story", "reference account", "case study interview"…
Assess adoption-lifecycle stage, plan the chasm crossing, and build a beachhead strategy using Geoffrey Moore's Crossing the Chasm framework during PRD v1.0 Market Adoption. Triggers on requests to assess adoption stage, plan beachhead, cross the chasm, scale from early adopters, or when user asks "are we in the…
Establish weekly customer-discovery cadence and Opportunity Solution Tree practice using Teresa Torres's Continuous Discovery Habits framework during PRD v1.0 Market Adoption. Triggers on requests to set up discovery cadence, build opportunity solution tree, run weekly customer interviews, or when user asks "Torres"…
Apply Rob Fitzpatrick's Mom Test discipline to customer interviews during PRD v1.0 Market Adoption. Triggers on requests to interview customers, run discovery calls, validate ideas with users, or when user asks "how do I interview customers?", "Mom Test", "Rob Fitzpatrick", "customer interview", "user research without…
Systematically harvest short testimonials from customers via NPS, milestones, post-purchase, and email during PRD v1.0 Market Adoption. Triggers on requests to collect testimonials, set up social proof harvest, gather customer quotes, or when user asks "how do we get testimonials?", "social proof harvest", "NPS…
Instructions for mattgierhart/PRD-driven-context-engineering, covering claude.md — agent operating guide, quick reference and sot html companion (when to use it).
PRD lifecycle methodology engine: scaffolds PRD/SoT/EPICs to template, drives them to completion with stage skills, governs with hooks + deterministic readiness scoring.
Build agent for PRD lifecycle v0.6-v0.8. Use for architecture design, technical specification, implementation, testing, and deployment planning. Use proactively when working on technical execution after strategy validation.
Strategy agent for PRD lifecycle v0.1-v0.5. Use for market research, problem framing, competitive analysis, persona definition, user journey mapping, and risk discovery. Use proactively when working on early-stage product strategy.
Ops agent for PRD lifecycle v0.9-v1.0. Use for go-to-market strategy, launch metrics, feedback loop setup, and market adoption tracking. Use proactively when preparing for and executing product launches.
Design agent for PRD lifecycle v0.3-v0.6. Use for user experience design, screen flow definition, wireframing, and design system work. Use proactively when translating user journeys into interaction patterns and visual concepts.