stefanoskarakasis

stefanoskarakasis/Product-Marketing-Skills

Command

Score and select a GTM motion stack against real deal economics, not a taxonomy tour.

stefanoskarakasis/Product-Marketing-Skills

Command

Orchestrate a multi-skill PMM program end to end.

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Identifies and scores your highest-priority beachhead segment using four-dimension scoring (Burning Pain, Willingness to Pay, Winnability, Referral Potential) with blocking gates. Reads brain context (ICP, positioning, competitive landscape, proof points) and, when available, guardrails from prior beachhead decisions…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Assigns launch tier (T1–T4) using a four-signal framework and generates a complete GTM brief with positioning angles, channel strategy, success metrics, and competitive context. Reads brain (ICP, positioning, competitive, proof points) and, when available, guardrails from prior launches the user has logged.

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Scores your GTM motion stack (Inbound, Outbound, Paid, Community, Partner, ABM, PLG) against ICP deal economics with blocking gates, then selects one primary and at most one secondary motion. Trigger with "which GTM motions should we use", "inbound vs outbound", "PLG vs sales-led", or any request to select or sequence…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Orchestrates multi-skill PMM programs end-to-end — chains positioning, competitive, GTM strategy, campaign briefs, stakeholder maps, and retros into one coherent program with a master document and brain updates. Trigger on: "run full GTM workflow", "run a full launch", "launch [product] end to end", "positioning…

stefanoskarakasis/Product-Marketing-Skills

Plugin Claude Code

Meta skills that operate on the skill system itself — quality review, session learning, and output verification. Install alongside any PMM plugin.

stefanoskarakasis/Product-Marketing-Skills

Command

Capture post-session learnings and compound intelligence across skills.

stefanoskarakasis/Product-Marketing-Skills

Command

Audit a skill's SKILL.md against the repo's authoring standard.

stefanoskarakasis/Product-Marketing-Skills

Command

Detect cross-skill patterns and propose brain updates.

stefanoskarakasis/Product-Marketing-Skills

Command

Run a second-pass quality check on skill output before delivery.

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Deliberate deep-dive capture for a completed skill session that deserves more than the automatic one-line row every T1/T2 skill already logs at its own close — asks three extraction questions (what surprised you, what was wrong, what was missing), turns real answers into specific, falsifiable pattern statements, and…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Audits any SKILL.md in this repo against SKILL-SPEC.md, the skill authoring standard — checks frontmatter, the seven required sections, tier-appropriate sections, and quality-gate structure, then returns a scored checklist with prioritized fixes. Trigger on: "review this skill", "audit this SKILL.md", "does this skill…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Reads /context/skill-sessions.md (the session log every execution skill writes to) to detect patterns that repeat across 2+ sessions, proposes new guardrails for /context/meta-patterns.md, and proposes brain updates for confirmed learnings. Run on-demand or roughly weekly — not a scheduled background job. Trigger on…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Runs a second-pass quality check on a skill's output before it goes out — re-checks it against the originating skill's own Quality Gate and Operating Rules, and returns specific fixes rather than a pass/fail verdict alone. Trigger on: "verify this", "check this before I send it", "second-pass this brief", "did that…

stefanoskarakasis/Product-Marketing-Skills

Plugin Claude Code

Positioning and messaging using April Dunford's framework, plus ICP and buying-committee depth. Build ICP demographic/behavioral/JTBD profiles, buying committee maps and personas, positioning statements, message houses, value propositions by segment, and homepage copy.

stefanoskarakasis/Product-Marketing-Skills

Command

Map the buying committee, then build alternatives-anchored messaging personas.

stefanoskarakasis/Product-Marketing-Skills

Command

Build, enrich, or audit your ICP — trigger events, buyer map, JTBD, disqualifiers.

stefanoskarakasis/Product-Marketing-Skills

Command

Build or audit positioning statements, messaging, and related output.

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Maps the enterprise buying committee — Economic Buyer, Champion, Technical Evaluator, End User, Procurement — before writing a single message, then builds Dunford-structured, alternatives-anchored personas ready for positioning-messaging. Trigger with "map our buying committee", "who do we need to win over", "build…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Synthesizes research data — surveys, interviews, usage data, win/loss notes — into an Ideal Customer Profile across demographics, behaviors, Jobs to Be Done, and needs, then deepens brain Section 2 in place. Trigger with "build my ICP", "who is my ideal customer", "analyze our PMF survey", "define our target…

stefanoskarakasis/Product-Marketing-Skills

Skill Claude CodeCodex

Use for positioning statement, messaging hierarchy, homepage copy, persona cards, messaging audit, value prop, or elevator pitch. Trigger when user says "we sound like everyone else," "messaging is not landing," or mentions April Dunford or Obviously Awesome. Also trigger when user pastes copy for review. Runs full…

stefanoskarakasis/Product-Marketing-Skills

Plugin Claude Code

PMM utilities: writing assistant, resume review, privacy policy generator, GACCS briefs. Essential tools for product marketers.

stefanoskarakasis/Product-Marketing-Skills

Command

Build a GACCS campaign brief (Goals, Audience, Creative, Channels, Stakeholders).