beachhead-segment

beachhead-segment is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 65 tokens per session (4,565 once invoked), scanned A, original, MIT.

A segment-selection guide for choosing the first customer group to focus on. A beachhead segment is a narrow group that is most likely to have a strong problem, pay, and help you win nearby customers.

In plain words
What is it for?
Use it to compare two to five customer segments and choose one for an initial 90-day plan. It considers urgency of the problem, willingness to pay, ease of winning, and referral potential.
Why use it?
It replaces broad targeting with a structured comparison of potential customer groups. It also explains why weaker segments were rejected and identifies possible expansion paths.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions .claude-plugin.

Part of the pmm-go-to-market plugin — 4 skills, 4 commands shipped together

Good fit Use it to compare two to five customer segments and choose one for an initial 90-day plan. It considers urgency of the problem, willingness to pay, ease of winning, and referral potential.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/beachhead-segment
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill beachhead-segment
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-go-to-market, the plugin that ships this one along with the rest of its 4 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for beachhead-segment

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/beachhead-segment/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/beachhead-segment)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/beachhead-segment"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/beachhead-segment/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for beachhead-segment

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/beachhead-segment"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/beachhead-segment.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 65 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,565 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00065 $0.04565
Opus 5.5 $0.00026 $0.01826
Sonnet 5.5 $0.00013 $0.00913
Haiku 4.5 $0.00006 $0.00456

Measured 13d ago against content hash 7b6f2c9e5154, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

beachhead-segment scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-go-to-market/skills/beachhead-segment/SKILL.md · 441 lines

How it starts

The opening of the file, as written. The whole thing — 441 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Beachhead-Segment — Skill

How This Works

Identifies the highest-probability segment to dominate first — before expanding. This is the wedge. Everything else (positioning, GTM strategy, proof points) follows from getting this right.

The skill runs in 7 steps:

Step 0 — Load brain context (ICP, positioning, competitive landscape, proof points) and, if the user maintains /context/meta-patterns.md, guardrails logged there.

Step 1 — Identify candidates: Name 2–5 segments or ask user to decompose current ICP.

Step 2 — Score each segment on four dimensions: Burning Pain, Willingness to Pay, Winnability, Referral Potential.

Step 3 — Apply blocking gates: Pain floor (≥3), Winnability floor (≥3), assumption density check.

Step 4 — Recommend beachhead with expansion pathway, 90-day activation plan, and specific rejection reasons for every eliminated segment.

Step 5 — Update brain Section 2 with confirmed beachhead (on user confirmation).

Step 6 — Learning Close: log the session to /context/skill-sessions.md.

Correction (2026-08-24): this summary previously listed 8 entries (Step 0 through Step 7) under "runs in 7 steps," and named a standalone "Step 5 — Pressure-test eliminated segments" that never existed as its own section in the body — the body always went straight from Step 4 (Recommend) to what it labeled Step 5 (Update Brain). Rejection reasons for eliminated segments were already produced inside Step 4's own output template ("Why not Segment B/C" lines and the Eliminated Segments table) — that was real, just mislabeled as a separate step. The step count and numbering above now match the body exactly: 7 steps, numbered 0–6.


Trigger

  • When: Choosing which customer segment to focus on first, before scaling GTM investment across multiple segments at once — narrowing a broad ICP down to the first wedge.
  • Not for: Full ICP definition from scratch → use product-marketing-context. Launch tier assignment once the beachhead is already confirmed → use go-to-market-strategy. Mapping the buying committee inside a confirmed beachhead → use buyer-personas. Messaging for a confirmed beachhead → use positioning-messaging.
  • Example prompts:
    • "Which segment should we focus on first?"
    • "Our ICP is too broad — help me narrow it"
    • "Pick a beachhead for us"
    • "Where do we win first?"
    • "What's our wedge?"

Read the full file on GitHub · 441 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago Changed · +3 lines · -22 tokens per session 7b6f2c9e5154
  2. 21d ago Changed 2d8ea5251446
  3. 22d ago Changed bc283e0ecf14
  4. 28d ago Changed · +13 lines 3e4b2be7740b
  5. 1mo ago Changed · -1 tokens per session f96fa1a1b6b5
  6. 1mo ago Changed · +2 lines b5eb634115c6
  7. 2mo ago First seen · 423 lines · 88 tokens per session scan A 88949a747837

Subscribe to this mod's changes

beachhead-segment is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (8 stars, last pushed today), licensed MIT. It adds 65 tokens to every session and 4,565 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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