go-to-market-strategy

go-to-market-strategy is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 71 tokens per session (3,514 once invoked), scanned A, original, MIT.

A product-marketing planning skill that assigns a launch tier and writes a complete go-to-market brief. The brief explains the audience, product positioning, promotion channels, measures of success, competition, timing, and next steps.

In plain words
What is it for?
Use it for a product launch, feature release, pricing change, or expansion into a new market. It produces a T1–T4 recommendation and the supporting strategy brief.
Why use it?
It gives a launch plan a clear level of investment based on market impact, revenue potential, competitive urgency, and required resources. It also uses existing customer and business context when available.

Skill for Claude Code

Written for Claude Code: Claude Code plugin machinery.

Part of the pmm-go-to-market plugin — 4 skills, 4 commands shipped together

Good fit Use it for a product launch, feature release, pricing change, or expansion into a new market. It produces a T1–T4 recommendation and the supporting strategy brief.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill go-to-market-strategy
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-go-to-market, the plugin that ships this one along with the rest of its 4 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for go-to-market-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for go-to-market-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/go-to-market-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 71 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,514 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00071 $0.03514
Opus 5 $0.00036 $0.01757
Sonnet 5 $0.00014 $0.00703
Haiku 4.5 $0.00007 $0.00351

Measured today against content hash b24ce405ecbc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

go-to-market-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-go-to-market/skills/go-to-market-strategy/SKILL.md · 320 lines

How it starts

The opening of the file, as written. The whole thing — 320 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Go-to-Market-Strategy

How This Works

Assigns a launch tier and generates a complete GTM strategy brief grounded in your brain. Not a template-filler. A strategic thinking partner that interrogates scope before recommending resource investment.

The skill runs in 6 steps:

Step 0 — Load brain context (ICP, positioning, competitive landscape, proof points) and, if the user maintains /context/meta-patterns.md, guardrails logged there.

Step 1 — Intake: Initiative name, success metric (90 days), timeline.

Step 2 — Load brain silently (Sections 2, 3, 4, 5).

Step 3 — Apply four-signal tier assignment (market impact, revenue potential, competitive urgency, resource requirement).

Step 4 — Generate full GTM brief (7 sections: strategic context, channels, metrics, competitive, proof points, timeline, next steps).

Step 5 — Learning Close: log the session to /context/skill-sessions.md.


Trigger

  • When: Assigning a launch tier and building a full GTM strategy brief for a product, feature, pricing change, or market expansion.
  • Not for: Chaining this with other skills into one program → use workflow-orchestrator. Choosing which acquisition motion(s) to invest in → use gtm-motions before this skill if Channel Strategy needs real motion-fit backing. Messaging and positioning work itself → use positioning-messaging after this skill. Risk analysis → use pre-mortem after this skill. Post-launch review → use retro.
  • Example prompts:
    • "What tier is this launch?"
    • "GTM strategy for our new pricing page"
    • "Help me scope this feature launch"
    • "How should we launch this?"
    • "Plan my launch"

Inputs

  • Args: Initiative name, 90-day success metric, timeline. Free format — Step 1 intake fills gaps conversationally.
  • Defaults: If brain is missing or Section 2 (ICP) is empty, this skill blocks and directs the user to product-marketing-context first — see Pre-flight.
  • Context keys:
    • /foundation/brain.md — required. Sections 2 (ICP), 3 (Positioning), 4 (Competitive), 5 (Proof Points).
    • /context/meta-patterns.md — optional; recurring patterns the user has logged from prior GTM briefs.
    • Brain contract: Reads Sections 2, 3, 4, 5. Writes: none — this skill does not write to /foundation/brain.md on its own.

Read the full file on GitHub · 320 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed · +2 lines b24ce405ecbc
  2. 12d ago First seen · 318 lines · 71 tokens per session scan A 0b62fd63de30

Subscribe to this mod's changes

go-to-market-strategy is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed today), licensed MIT. It adds 71 tokens to every session and 3,514 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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