go-to-market-strategy

Go-to-Market-Strategy

How This Works

Assigns a launch tier and generates a complete GTM strategy brief grounded in your brain. Not a template-filler. A strategic thinking partner that interrogates scope before recommending resource investment.

The skill runs in 6 steps:

Step 0 — Load brain context (ICP, alternatives & positioning, proof points) and, if the user maintains /context/meta-patterns.md, guardrails logged there.

Step 1 — Intake: Initiative name, success metric (90 days), timeline.

Step 2 — Load brain silently (Sections 2, 3, 6).

Step 3 — Apply four-signal tier assignment (market impact, revenue potential, competitive urgency, resource requirement).

Step 4 — Generate full GTM brief (7 sections: strategic context, channels, metrics, competitive, proof points, timeline, next steps).

Step 5 — Learning Close: log the session to /context/skill-sessions.md.

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Trigger

• When: Assigning a launch tier and building a full GTM strategy brief for a product, feature, pricing change, or market expansion.
• Not for: Chaining this with other skills into one program → use workflow-orchestrator. Choosing which acquisition motion(s) to invest in → use gtm-motions before this skill if Channel Strategy needs real motion-fit backing. Messaging and positioning work itself → use positioning-messaging after this skill. Risk analysis → use pre-mortem after this skill. Post-launch review → use retro.
• Example prompts:
  • "What tier is this launch?"
  • "GTM strategy for our new pricing page"
  • "Help me scope this feature launch"
  • "How should we launch this?"
  • "Plan my launch"

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Inputs

• Args: Initiative name, 90-day success metric, timeline. Free format — Step 1 intake fills gaps conversationally.
• Defaults: If brain is missing or Section 2 (ICP) is empty, this skill sends the user to beachhead-segment (same plugin) first — see Pre-flight and Step 0.
• Context keys:
  • /foundation/brain.md — required. Sections 2 (ICP), 3 (Alternatives & Positioning), 6 (Proof Points Registry). Section 7 (Strategy) is read if present.
  • /context/meta-patterns.md — optional; recurring patterns the user has logged from prior GTM briefs.
  • Brain contract: Reads Sections 1 (business_model only), 2, 3, 6, and 7 if present (launch calendar and priorities, to flag clashes with the new launch; conversion_action as the default success action). Writes: none — this skill does not write to /foundation/brain.md on its own. If Section 6 is thin or unsourced, route to proof-points (Add or Audit mode) rather than treating flagged claims as usable.