ideal-customer-profile

ideal-customer-profile is a command for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 21 tokens per session (303 once invoked), scanned A, original, MIT.

An Ideal Customer Profile (ICP) describes the kinds of companies and people most likely to buy, including what prompts them to act and who is not a good fit.

In plain words
What is it for?
Build an ICP from scratch, add detail from customer data, or check whether an existing ICP still reflects real buyers.
Why use it?
It turns a broad target market into a clearer picture of likely buyers, so marketing and sales can focus on better prospects.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pmm-positioning plugin — 5 skills, 5 commands shipped together

Good fit Build an ICP from scratch, add detail from customer data, or check whether an existing ICP still reflects real buyers.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-positioning, the plugin that ships this one along with the rest of its 5 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ideal-customer-profile

README.md
[![agentmods](https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile/github.svg)](https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile)
Your own site
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ideal-customer-profile

Your own site · 80×15
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/ideal-customer-profile.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 21 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 303 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00021 $0.00303
Opus 5 $0.00010 $0.00151
Sonnet 5 $0.00004 $0.00061
Haiku 4.5 $0.00002 $0.00030

Measured 12d ago against content hash f5fa92ff77f7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ideal-customer-profile scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/commands/ideal-customer-profile.md · 29 lines

What it actually says

/pmm-positioning:ideal-customer-profile -- Ideal Customer Profile

Deepen brain Section 2 beyond firmographics — add the trigger event, buyer map, Jobs to Be Done, and disqualification criteria that actually predict who buys. Builds from scratch, enriches from raw customer data, or audits an existing ICP across 6 axes.

Invocation

/pmm-positioning:ideal-customer-profile Build our ICP — B2B SaaS selling to retail ops teams
/pmm-positioning:ideal-customer-profile Here are 6 win/loss notes — enrich our ICP
/pmm-positioning:ideal-customer-profile Audit our ICP — hasn't been touched in a year

Workflow

Uses the ideal-customer-profile skill. Detects BUILD, ENRICH, or AUDIT mode from context, runs the matching flow, constructs the Trigger Profile, Buyer Map, JTBD, and Disqualification layers, then deepens brain Section 2 in place — on explicit confirmation, never overwriting existing firmographic content. Feeds directly into beachhead-segment (segment selection) and positioning-messaging (messaging for a confirmed segment).

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 29 lines · 21 tokens per session scan A f5fa92ff77f7

Subscribe to this mod's changes

ideal-customer-profile is a command published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed today), licensed MIT. It adds 21 tokens to every session and 303 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.