pmm-positioning

pmm-positioning is a plugin for Claude Code from stefanoskarakasis/Product-Marketing-Skills. Its manifest loads nothing; the 9 skills, 9 commands it bundles cost 962 tokens per session together, scanned A, original, MIT.

A product-marketing add-on for defining target customers and explaining a product’s value. It covers ideal-customer profiles, buying groups, personas, positioning, message structures, segment-specific value propositions, and homepage copy.

In plain words
What is it for?
Use it to research customer profiles, map buying committees, write positioning statements and message houses, develop value propositions, or draft homepage messaging.
Why use it?
It provides a common framework for deciding who to target and how to communicate the product’s difference.

Plugin for Claude Code

Written for Claude Code: a Claude Code plugin manifest.

Good fit Use it to research customer profiles, map buying committees, write positioning statements and message houses, develop value propositions, or draft homepage messaging.

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Install in Claude Code
/plugin marketplace add stefanoskarakasis/Product-Marketing-Skills
/plugin install pmm-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pmm-positioning

README.md
[![agentmods](https://agentmods.dev/badge/plugins/stefanoskarakasis/product-marketing-skills/pmm-positioning/github.svg)](https://agentmods.dev/plugins/stefanoskarakasis/product-marketing-skills/pmm-positioning)
Your own site
<a href="https://agentmods.dev/plugins/stefanoskarakasis/product-marketing-skills/pmm-positioning"><img src="https://agentmods.dev/badge/plugins/stefanoskarakasis/product-marketing-skills/pmm-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pmm-positioning

Your own site · 80×15
<a href="https://agentmods.dev/plugins/stefanoskarakasis/product-marketing-skills/pmm-positioning"><img src="https://agentmods.dev/badge/plugins/stefanoskarakasis/product-marketing-skills/pmm-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session not measured What this adds to a session before it is invoked.
When invoked not measured The manifest loads nothing itself; its 9 skills, 9 commands cost 962 tokens a session between them.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Security

Grade A, and why

pmm-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/.claude-plugin/plugin.json · 28 lines

What it actually says

{
  "name": "pmm-positioning",
  "displayName": "Product Marketing",
  "description": "Positioning and messaging skills for B2B SaaS PMMs: ICP, alternatives map, buyer personas, market context, brand voice, positioning statements, message house, proof points and messaging playbooks.",
  "author": {
    "name": "Stefanos Karakasis",
    "url": "https://stefanoskarakasis.substack.com"
  },
  "homepage": "https://github.com/stefanoskarakasis/Product-Marketing-Skills/tree/main/pmm-positioning",
  "repository": "https://github.com/stefanoskarakasis/Product-Marketing-Skills",
  "license": "MIT",
  "version": "1.17.0",
  "skills": "./skills",
  "keywords": [
    "product marketing",
    "positioning",
    "messaging",
    "go-to-market",
    "gtm",
    "competitive intelligence",
    "ideal customer profile",
    "buyer personas",
    "sales enablement",
    "b2b saas",
    "pmm"
  ]
}
Files

What ships with it

1 file beside plugin.json in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago Changed 36ea4e45bd41
  2. 4d ago Changed df96ae8062e2
  3. 5d ago Changed · +1 lines 11f12de7c4a3
  4. 11d ago Changed fe34f4714d95
  5. 15d ago Changed 9661904ac459
  6. 19d ago Changed d86a9f828e2e
  7. 20d ago Changed · -1 lines 5a7d4f431e5d
  8. 24d ago Changed b279dd16c245
  9. 28d ago Changed b8cc83490594
  10. 1mo ago First seen · 28 lines scan A 5bc82f01fc6b

Subscribe to this mod's changes

pmm-positioning is a plugin published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (8 stars, last pushed 3d ago), licensed MIT. Its token cost is not measured: this kind of file is read by the harness, not the model. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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