brand-voice

brand-voice is a command for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 26 tokens per session (305 once invoked), scanned A, original, MIT.

A guided tool for defining how a company sounds in writing, including its personality, audience-specific tone, communication channels, and words to avoid.

In plain words
What is it for?
Use it to create or review a brand voice guide, or adapt copy such as a LinkedIn post for a specific buyer persona.
Why use it?
It removes guesswork when different people or messages sound inconsistent. It also gives writers concrete examples and boundaries to follow.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pmm-positioning plugin — 5 skills, 5 commands shipped together

Good fit Use it to create or review a brand voice guide, or adapt copy such as a LinkedIn post for a specific buyer persona.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/stefanoskarakasis/product-marketing-skills/brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-positioning, the plugin that ships this one along with the rest of its 5 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/brand-voice/github.svg)](https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/brand-voice)
Your own site
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/brand-voice"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/brand-voice"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 305 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.00305
Opus 5 $0.00013 $0.00152
Sonnet 5 $0.00005 $0.00061
Haiku 4.5 $0.00003 $0.00030

Measured 8d ago against content hash 540459e56b45, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/commands/brand-voice.md · 31 lines

What it actually says

/pmm-positioning:brand-voice -- Brand Voice

Build a voice guide that survives contact with a blank page — brand personality with edges, tone mapped per buying-committee persona, a channel table, and a forbidden-language list, every instruction backed by an example. Deepens brain Section 4 in place, on confirmation.

Invocation

/pmm-positioning:brand-voice Build our voice guide
/pmm-positioning:brand-voice Our copy feels off — audit it
/pmm-positioning:brand-voice Write this LinkedIn post in our voice for the Champion persona

Workflow

Uses the brand-voice skill. Loads brain Section 4 (current guide, however thin) and Section 2 (ICP/personas) if present — pulling from a recent buyer-personas session instead of guessing the committee when one exists — establishes personality and its edges, maps tone per persona, builds the channel table and forbidden-language list, then deepens brain Section 4 with the result — showing the exact before/after first, writing only on confirmation. Closes with a session log to /context/skill-sessions.md.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 31 lines · 26 tokens per session scan A 540459e56b45

Subscribe to this mod's changes

brand-voice is a command published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed today), licensed MIT. It adds 26 tokens to every session and 305 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.