Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill positioning-messaginggit clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-SkillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/positioning-messaging)<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/positioning-messaging"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/positioning-messaging/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/positioning-messaging"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/positioning-messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector warn
SkillSpector: 1 finding, up to medium
These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →
- medium Excessive Agency · line 336 Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00079 | $0.04215 |
| Opus 5 | $0.00039 | $0.02107 |
| Sonnet 5 | $0.00016 | $0.00843 |
| Haiku 4.5 | $0.00008 | $0.00421 |
Grade A, and why
positioning-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 476 lines — stays where its author put it; the contents beside it link to each section on GitHub.
positioning-messaging
Built on Dunford's Obviously Awesome framework. Delivers sharp, defensible positioning through a 6-phase discovery and stress-test process.
Onboarding
Run this block once at the start of every new session. No output until complete. One question at a time. This is the Settings screen — not discovery.
Step 1 — Check brain:
Does /foundation/brain.md exist?
YES → Load silently. Note ICP, alternatives, market context, voice guide, energy state. Proceed.
NO → Surface once: "No brain found. You can still run this skill, but output will be less precise. Run product-marketing-context first for sharper results. Continuing."
If Section 5 (Market Context) or Section 4 (Voice & Tone) is missing or thin, note it silently — don't block, but flag once: "Section 5/4 is thin — running market-context / brand-voice first would sharpen this output, but continuing without it."
Step 2 — Select mode:
Ask: "What are you trying to accomplish today?"
Present options (let user pick one — no typing required):
[BUILD]— New positioning from scratch[AUDIT]— Review and score existing messaging[FLETCH]— Internal positioning deck (6 slides)[SALES-ENABLEMENT]— Persona cards + competitive playbook[HOMEPAGE]— Production-ready hero, pillars, and CTAs
Step 3 — Confirm persona focus:
Ask: "Which persona are we positioning for today?"
- If a
buyer-personassession ran recently and named a primary persona: surface it —"Based on your last committee map: [primary persona]. Use this?" - Else if brain has ICP: surface it —
"Based on your brain: [ICP]. Is this correct?" - If neither: ask for title, company type, and triggering situation
Step 4 — Confirm alternatives:
Ask: "What are buyers comparing you against?"
- Minimum 3 required (direct, status quo, do-nothing)
- If brain has alternatives: surface and confirm
Step 5 — Surface any attached images:
Parse all attached images before reading user text. Extract claims, flags, and
implied category. Report as: "Your current materials say: [findings]"
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- today Changed · +2 lines 2dd3c4603f78
- 8d ago Changed · +14 lines · -39 tokens per session b4c0c5478e61
- 12d ago First seen · 460 lines · 118 tokens per session scan A d58f245a05cb
positioning-messaging is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed today), licensed MIT. It adds 79 tokens to every session and 4,215 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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