product-messaging-playbook

product-messaging-playbook is a command for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 31 tokens per session (417 once invoked), scanned A, original, MIT.

A command that assembles a sales and customer-success messaging playbook for a product or feature. The playbook covers the problem, product story, one competitor comparison, discovery questions, and objection handling.

In plain words
What is it for?
Use it when launching a feature, preparing a competitor comparison, or giving sales a script for customer conversations.
Why use it?
It turns existing positioning and product information into a document that sales and customer-success teams can use without translating it first.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pmm-positioning plugin — 9 skills, 9 commands shipped together

Good fit Use it when launching a feature, preparing a competitor comparison, or giving sales a script for customer conversations.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-positioning, the plugin that ships this one along with the rest of its 9 skills, 9 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-messaging-playbook

README.md
[![agentmods](https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook/github.svg)](https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook)
Your own site
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-messaging-playbook

Your own site · 80×15
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/product-messaging-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 417 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.00417
Opus 5.5 $0.00012 $0.00167
Sonnet 5.5 $0.00006 $0.00083
Haiku 4.5 $0.00003 $0.00042

Measured 13d ago against content hash 894592d0b49e, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

product-messaging-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/commands/product-messaging-playbook.md · 21 lines

What it actually says

/pmm-positioning:product-messaging-playbook -- Product Messaging Playbook

Assembles the one document Sales and CS actually need — problem framing, story, a comparison against the one competitor buyers ask about, and a discovery/objection script — from what already exists in the brain and your other skills' output. Does not derive positioning, pillars, or proof itself; if those don't exist yet, it says so and points at positioning-messaging, message-house, or proof-points first.

Invocation

/pmm-positioning:product-messaging-playbook Build a playbook for our new automations feature
/pmm-positioning:product-messaging-playbook [feature name] vs Breezy HR
/pmm-positioning:product-messaging-playbook [paste a message-house output] now build the full playbook

Workflow

Uses the product-messaging-playbook skill. Loads brain Sections 1, 2, 3, 5, 6 (or pasted message-house/positioning-messaging output, which takes precedence for any field it covers), asks fresh for feature-specific fields the brain doesn't and shouldn't hold (problem framing, forward-looking success targets, keywords, packaging), labels every unmeasured target [TARGET — not yet measured] so it's never mistaken for sourced proof, builds a named-competitor comparison only when a competitor is explicitly given, and returns one markdown deliverable — Messaging Foundation, Story, Comparative Positioning (if built), Sales Enablement Kit, plus a "Still needed" list. Blocks and redirects to positioning-messaging or product-marketing-context if no usable positioning exists yet.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 21 lines · 31 tokens per session scan A 894592d0b49e

Subscribe to this mod's changes

product-messaging-playbook is a command published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (7 stars, last pushed yesterday), licensed MIT. It adds 31 tokens to every session and 417 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-03.