market-context

market-context is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 91 tokens per session (2,449 once invoked), scanned A, original, MIT.

A guide for explaining why a product is needed now, using market maturity, outside forces, buying triggers, and a narrative arc.

In plain words
What is it for?
Use it to define a market category, identify forces that create demand, and describe events that prompt buyers to evaluate a solution.
Why use it?
It helps connect a product's position to current conditions instead of describing it as if timing did not matter.

Skill for Claude Code

Written for Claude Code: Claude Code plugin machinery.

Part of the pmm-positioning plugin — 5 skills, 5 commands shipped together

Good fit Use it to define a market category, identify forces that create demand, and describe events that prompt buyers to evaluate a solution.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/market-context
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill market-context
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-positioning, the plugin that ships this one along with the rest of its 5 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-context

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/market-context/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/market-context)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/market-context"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/market-context/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-context

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/market-context"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/market-context.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 91 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,449 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00091 $0.02449
Opus 5 $0.00046 $0.01224
Sonnet 5 $0.00018 $0.00490
Haiku 4.5 $0.00009 $0.00245

Measured today against content hash 8feba0a677a9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-context scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/skills/market-context/SKILL.md · 270 lines

How it starts

The opening of the file, as written. The whole thing — 270 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Market Context

How This Works

Positioning says what you are. Alternatives say what you beat. Market context says why the world needed you right now — the layer that makes a narrative land as inevitable instead of opportunistic. This skill builds that narrative from macro forces and buying triggers, then deepens your brain's existing Section 5 in place rather than creating a second market file — one source of truth stays intact for every downstream skill.

Step 0 — Load brain Section 5 (current market context, however thin), Section 3 (alternatives, for narrative grounding), and any guardrails from /context/meta-patterns.md.

Step 1 — Establish category and maturity: what category the product competes in (existing, emerging, or being created), and where that category sits on the adoption curve.

Step 2 — Surface macro forces and buying triggers: what external shifts (regulatory, technological, economic, cultural) create demand for this category right now, and what specific event moves a buyer from passive awareness to active evaluation. Every force and trigger tagged [CONFIRMED] / [INFERRED] / [HYPOTHESIS].

Step 3 — Build and stress-test the narrative arc: the single sentence connecting macro force → buyer consequence → why the old approach breaks → why now. Run the specificity and buyer-connection checks before it ships.

Step 4 — Deepen brain Section 5 with the narrative (on user confirmation).

Step 5 — Learning Close: log the session to /context/skill-sessions.md.


Trigger

  • When: Defining or sharpening the market narrative — why this category, why this moment, what forces make the solution feel inevitable rather than opportunistic.

  • Not for: Positioning statement or messaging hierarchy itself → use positioning-messaging. Competitive alternatives mapping → that's brain Section 3, handled within product-marketing-context or this skill's own Step 0 load, not rebuilt here. Full ICP or buying-committee work → ideal-customer-profile or buyer-personas.

Read the full file on GitHub · 270 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed · +2 lines 8feba0a677a9
  2. 8d ago First seen · 268 lines · 91 tokens per session scan A 496dfd76f7d3

Subscribe to this mod's changes

market-context is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed yesterday), licensed MIT. It adds 91 tokens to every session and 2,449 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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