alternatives-map

alternatives-map is a command for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 26 tokens per session (367 once invoked), scanned A, original, MIT.

A command that builds or expands a competitive alternatives map from sales and research evidence. It covers direct competitors, related options, do-it-yourself builds, and the status quo.

In plain words
What is it for?
It is for analysing win/loss notes, sales transcripts, or reviews and recording why buyers choose or leave each alternative.
Why use it?
It gives positioning work a documented view of what buyers compare instead of relying on a list of obvious competitors.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pmm-positioning plugin — 7 skills, 7 commands shipped together

Good fit It is for analysing win/loss notes, sales transcripts, or reviews and recording why buyers choose or leave each alternative.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/stefanoskarakasis/product-marketing-skills/alternatives-map
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-positioning, the plugin that ships this one along with the rest of its 7 skills, 7 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alternatives-map

README.md
[![agentmods](https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/alternatives-map/github.svg)](https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/alternatives-map)
Your own site
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/alternatives-map"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/alternatives-map/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alternatives-map

Your own site · 80×15
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/alternatives-map"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/alternatives-map.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 367 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.00367
Opus 5 $0.00013 $0.00183
Sonnet 5 $0.00005 $0.00073
Haiku 4.5 $0.00003 $0.00037

Measured 6d ago against content hash 1cf868f27ca6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-22, from the pricing page.

Security

Grade A, and why

alternatives-map scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/commands/alternatives-map.md · 29 lines

What it actually says

/pmm-positioning:alternatives-map -- Alternatives Map

Maps who buyers actually compare you to across all four real alternative types — direct competitors, adjacent tools, DIY builds, and the status quo — from win/loss notes, call transcripts, or reviews, since teams that only track named competitors miss the alternative that wins the most deals. Use it before running positioning or messaging work, since both hard-block without a real, evidenced alternatives map in place.

Invocation

/pmm-positioning:alternatives-map Map our alternatives from these 6 win/loss notes
/pmm-positioning:alternatives-map Here are 10 sales call transcripts — who do we compete with
/pmm-positioning:alternatives-map Our alternatives section just says "legacy tools"

Workflow

Uses the alternatives-map skill. Loads brain Section 3 if present, gathers and names real alternatives across all four types (status quo is never optional — it wins the majority of B2B deals in most markets), maps each across why-chosen, why-left, and unclaimed territory with sources cited and assumptions flagged [A], runs the Named-Not-Abstract exit check and a gap-credibility test, then deepens brain Section 3 in place on explicit confirmation. Feeds directly into positioning-ideas (divergent options) and positioning-messaging (shippable copy), both of which hard-block without a real Section 3.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 29 lines · 26 tokens per session scan A 1cf868f27ca6

Subscribe to this mod's changes

alternatives-map is a command published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed 6d ago), licensed MIT. It adds 26 tokens to every session and 367 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-16.