buyer-personas

buyer-personas is a command for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 13 tokens per session (278 once invoked), scanned A, original, MIT.

A buyer-persona tool maps the different people involved in a business purchase, such as the approver, internal supporter, technical reviewer, user, and procurement team.

In plain words
What is it for?
Map the buying group for business sales and create separate messaging profiles from research or call transcripts.
Why use it?
It prevents messaging from focusing on one contact while overlooking people who can approve, block, or influence the deal.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pmm-positioning plugin — 5 skills, 5 commands shipped together

Good fit Map the buying group for business sales and create separate messaging profiles from research or call transcripts.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/stefanoskarakasis/product-marketing-skills/buyer-personas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-positioning, the plugin that ships this one along with the rest of its 5 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for buyer-personas

README.md
[![agentmods](https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/buyer-personas/github.svg)](https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/buyer-personas)
Your own site
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/buyer-personas"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/buyer-personas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for buyer-personas

Your own site · 80×15
<a href="https://agentmods.dev/commands/stefanoskarakasis/product-marketing-skills/buyer-personas"><img src="https://agentmods.dev/badge/commands/stefanoskarakasis/product-marketing-skills/buyer-personas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 13 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 278 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00013 $0.00278
Opus 5 $0.00006 $0.00139
Sonnet 5 $0.00003 $0.00056
Haiku 4.5 $0.00001 $0.00028

Measured 12d ago against content hash 1c86c6ca7b18, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

buyer-personas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-positioning/commands/buyer-personas.md · 30 lines

What it actually says

/pmm-positioning:buyer-personas -- Buyer Personas

Map who's actually in the room for a B2B purchase — Economic Buyer, Champion, Technical Evaluator, End User, Procurement — before building a single message. Produces a Buying Committee Map and Dunford-structured persona cards ready to hand to positioning-messaging.

Invocation

/pmm-positioning:buyer-personas Map our buying committee for enterprise deals
/pmm-positioning:buyer-personas Here are 4 call transcripts — build our personas
/pmm-positioning:buyer-personas Our deals keep stalling in legal, who's involved?

Workflow

Uses the buyer-personas skill. Loads brain ICP and alternatives if present, gathers research data or runs a 5-question intake if none is provided, maps the committee by behavior rather than title, applies a quality gate (at least one Economic Buyer and Champion, named alternatives present), then builds one persona card per role needing differentiated messaging. Hands off directly to positioning-messaging with the primary persona and any still-unvalidated claims flagged.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 30 lines · 13 tokens per session scan A 1c86c6ca7b18

Subscribe to this mod's changes

buyer-personas is a command published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed today), licensed MIT. It adds 13 tokens to every session and 278 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.