gtm-motions

gtm-motions is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 82 tokens per session (2,852 once invoked), scanned A, original, MIT.

A decision guide for choosing how a company should acquire customers, such as through inbound marketing, outbound sales, paid ads, partners, community, account-based marketing, or product-led growth.

In plain words
What is it for?
Use it to choose and sequence one main acquisition approach and at most one supporting approach for a launch, market segment, or company-wide sales model.
Why use it?
It replaces an informal channel choice with scores and blocking rules based on the target customer's deal size and sales cycle, while explaining why other options were rejected.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions .claude-plugin.

Part of the pmm-go-to-market plugin — 4 skills, 4 commands shipped together

Good fit Use it to choose and sequence one main acquisition approach and at most one supporting approach for a launch, market segment, or company-wide sales model.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/gtm-motions
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill gtm-motions
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-go-to-market, the plugin that ships this one along with the rest of its 4 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-motions

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/gtm-motions/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/gtm-motions)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/gtm-motions"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/gtm-motions/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-motions

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/gtm-motions"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/gtm-motions.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 82 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,852 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00082 $0.02852
Opus 5.5 $0.00033 $0.01141
Sonnet 5.5 $0.00016 $0.00570
Haiku 4.5 $0.00008 $0.00285

Measured 13d ago against content hash 5ce064a0aa11, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

gtm-motions scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-go-to-market/skills/gtm-motions/SKILL.md · 241 lines

How it starts

The opening of the file, as written. The whole thing — 241 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Motions

Overview

Scores the 7 acquisition motions against your ICP's deal economics and forces a stack decision — one primary motion, at most one secondary, with a named rejection reason for every motion not selected. A motion mix picked because it "sounds right" is a budget guess with a launch attached to it; this skill replaces that guess with gates and scores.


Trigger

  • When: Choosing which acquisition motion(s) to invest in for a launch, a segment, or a company-wide GTM model.
  • Not for: Launch tier + full GTM brief → go-to-market-strategy (this skill feeds its Channel Strategy section). Choosing the target segment → beachhead-segment, run first. Messaging within a chosen motion → positioning-messaging, run after.
  • Example prompts:
    • "Which GTM motions should we use for this launch?"
    • "Inbound vs outbound — which is right for us?"
    • "Should this be PLG or sales-led?"

Inputs

  • Args: Initiative/segment, ACV band, target sales-cycle length, current motion if any. Free format — Step 1 fills gaps conversationally.
  • Defaults: If ACV and sales-cycle length are both unknown, block scoring and ask for a rough band first — motion fit runs on deal economics, not preference.
  • Context keys:
    • /foundation/brain.md — optional, sharper with it. Sections 2 (ICP), 3 (Alternatives & Positioning). Without it, Step 0 asks two Quick-Brain questions.
    • /context/meta-patterns.md — optional; guardrails from prior motion decisions.
    • Brain contract: Reads Sections 2, 3. Writes: a Section 2 stub, only when the Quick-Brain ran and the user says yes in Step 5b. Never the motion stack.

Connectors (Optional)

Connector What it adds
~~CRM Which motions closed deals
~~email marketing Lifecycle motion performance
~~marketing analytics Channel performance

No connectors? Paste the material and I'll work from that. The output has the same shape. Pulled facts are drafts: each is tagged with category, tool and date, and nothing is written until you confirm.

Read the full file on GitHub · 241 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago Changed 5ce064a0aa11
  2. 21d ago Changed 616b074053b5
  3. 22d ago Changed · +24 lines 0abaf48d8fa8
  4. 27d ago Changed · +13 lines a50e6b312d16
  5. 1mo ago Changed · -2 lines a293f917b70d
  6. 1mo ago Changed · +3 lines 4a8fdf6bce93
  7. 2mo ago First seen · 203 lines · 82 tokens per session scan A 3cf47c87aedd

Subscribe to this mod's changes

gtm-motions is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (8 stars, last pushed yesterday), licensed MIT. It adds 82 tokens to every session and 2,852 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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