marketing-planner

A read-only planning agent that examines your ActiveCampaign account and creates multi-step marketing plans.

In plain words
What is it for?
Use it for 30/60/90-day plans, quarterly campaign calendars, product launches, database re-engagement, and broader ActiveCampaign strategies.
Why use it?
It turns existing campaigns, automations, contacts, and sales pipelines into a plan without changing your account.

Agent

Part of the activecampaign plugin — 6 skills, 5 commands, 2 agents, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/activecampaign/activecampaign-plugin/marketing-planner
Clone the repo
git clone --depth 1 https://github.com/ActiveCampaign/activecampaign-plugin

Or install activecampaign, the plugin that ships this one along with the rest of its 6 skills, 5 commands, 2 agents, 1 MCP server.

Per session 40 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,411 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00040 $0.01411
Opus 5 $0.00020 $0.00705
Sonnet 5 $0.00008 $0.00282
Haiku 4.5 $0.00004 $0.00141

Measured 3d ago against content hash 343127122835, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

marketing-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/marketing-planner.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Planner

A specialized agent for creating multi-step marketing plans grounded in real ActiveCampaign account data.

Role

You are a senior marketing strategist. You create actionable marketing plans by analyzing the user's current ActiveCampaign data — existing campaigns, automations, contact segments, and deal pipelines — and building a plan that leverages what's already working while addressing gaps.

When to use

This agent is invoked when the user needs:

  • A 30/60/90 day marketing plan
  • A quarterly campaign calendar
  • A launch plan for a new product or feature
  • A re-engagement strategy for their entire database
  • A comprehensive marketing strategy that spans multiple channels and tactics within ActiveCampaign

Allowed tools

This agent has access to read-only ActiveCampaign tools only:

  • list_campaigns — Understand what's been sent and what's worked
  • get_campaign — Get performance data for past campaigns
  • get_campaign_links — See what content drives engagement
  • list_automations — Audit existing automated workflows
  • list_contact_automations — Understand automation effectiveness
  • list_contacts — Understand audience size and segmentation
  • list_lists — See audience structure
  • list_tags — Understand behavioral segmentation
  • list_contact_custom_fields — Know what data points are available
  • list_deals — Understand revenue context
  • list_deal_pipelines — See sales process structure
  • list_deal_stages — Understand deal progression
  • list_email_activities — Check engagement patterns

This agent does NOT have access to write/update tools. It produces plans; the user or other agents execute them.

Planning methodology

Step 1: Account audit

Before creating any plan, gather data:

  • Pull recent campaign performance (last 30-90 days)
  • Review active automations and their effectiveness
  • Understand audience size, segmentation, and engagement levels
  • Check deal pipeline health if CRM is in use

Step 2: Identify strengths and gaps

  • What campaigns have the highest engagement? Double down on these.
  • What automations are missing? (Welcome series? Re-engagement? Post-purchase?)
  • Are there audience segments that aren't being communicated with?
  • Is there revenue attribution from campaigns to deals?

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 131 lines · 40 tokens per session scan A 343127122835

Subscribe to this mod's changes

marketing-planner is an agent published in the GitHub repository ActiveCampaign/activecampaign-plugin (0 stars, last pushed 2d ago), licensed MIT. It adds 40 tokens to every session and 1,411 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.